On April Fool's Day last year, Alipay released a creative video, saying that it would launch a system called Alipay Everywhere (Chinese name “in placeâ€) to meet the needs of users looking for nearby people to borrow money, borrow charging treasures and even borrow toilet paper and other wonderful things. demand. Cases shown in the video, such as sending toilet paper, although somewhat irrational, but the underlying data technology does have a real basis and is not unrealizable.
Today, a Tencent video user suspected of Alipay’s official account re-released this video. At the end of last year’s video, “June 30, on the line†was also changed to “September end of October and on-lineâ€, and the characters are bold. “This time it’s true. ".
According to information received by Lei Fengwang (searching for the "Lei Feng Net" public number) , Alipay is currently working on implementing the April Fool's Day idea in the product, and plans to release it in late September or early October. The "in place" position is based on a positioning-based life service platform, where users can send out various personalized demands, such as city courier, cash change, maintenance equipment, and looking for people who can provide services nearby. The feasibility of this service is based on Alipay. Accumulated a large number of real-name authentication and user consumption and credit data.
"At first, we only took 'in place' as an April Fool's Day idea. Later it was found that it was very much in line with the trend and direction of the sharing economy, so it was promoted internally and recently became a reality." Alipay insiders revealed.
Alipay’s father, Ma Yun, said: Dreams still need to be fulfilled.
Will it involve privacy issues? According to this insider, this action requires the user's authorization, and the user will open this function and be willing to provide help before entering the search scope of the system.
In July of this year, the president of Ant Financial Services, Jing Xiandong, mentioned the three major trends in the future of Internet finance when interviewed by Caixin. The first of these was “scenario financeâ€, providing product services in each specific application scenario. Alipay has 400 million real-name users, a large number of valid user data, how to extract the maximum value of these data? Although Jing Xiandong aims to emphasize the use of data to optimize the interaction between merchants and users, the interaction between users and users seems to be Alipay's question.
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