Millet VR officially released its first product yesterday - Xiaomi VR Toys Edition, a zipper design with a Lycra fabric Cardboard. Many questions have been raised in the industry. Some people questioned whether Xiaomi had warmed up for so long that only Cardboard was released, and there are also article analysis that the ambition behind the 49 yuan VR box is the content platform.
For these questions, immersive (micro-signal vrleiphone) interviewed Li Qi, Xiaomi's VR marketing director. He disclosed that the millet VR toy version of the 1 yuan public beta on the first day of 8 hours of booking more than 1 million, and that the higher-end official version of the box will soon meet with you, one machine and panoramic camera is also planning.
The following is a question and answer record about the top ten questions about Xiaomi VR (there are deletions that do not change the original meaning):
What is the field of view of millet VR toy version?Not less than 93 degrees.
(Note: depending on the distance of the eye from the screen, the field of view will be different.)
Second, why use zipper design?In fact, at the earliest time, we also wanted to make a paper box or a plastic box, but later I felt that there were no characteristics in doing this, so I thought how I could make this product different. Then I thought that if I put the phone in a similar bag structure, it would be very convenient to put it in and out, and people would normally use zippers to get used to it. Another point is that no one has used this design, so it was done at that time.
Third, how to solve the heat problem?On the hardware side, we have openings on the front and on both sides. This design is for heat dissipation, and the breathability of the fabric itself is also very good.
In this piece of software, we also made some optimizations based on Xiaomi's mobile phone, and made some adjustments at the bottom, but only for Xiaomi's mobile phone and MIUI system. The specific situation is not disclosed.
Fourth, what kind of interaction?Like Cardboard, there is a button on the box, through a small mechanical drive, using a static touch screen. Specifically, the target is selected by rotation of the head, and then clicked with the key.
5. Is there an external sensor such as a gyroscope?No, like Cardboard, it is a device that does not require charging.
Support, you can use a variety of boxes with millet VR app to use, but millet's box can fit better.
Of course, you can use the millet VR toy version to adapt to other apps.
Our app supports iOS and Android, and only the Android version is currently available.
Seven, this is just a toy version, when will the official version come?The official version will soon meet with you, but the exact date has not yet been set.
The official version will be a higher-end product, and will also support Daydream in the future. The new model will only support Xiaomi’s flagship mobile phones, and it will also have a different way of interacting with the toy version.
What are the contents of Xiaomi VR App?This piece of content is currently relatively open. We have initially joined content parties such as iQIYI, Youku, and Yueyou, and there will be more cooperation. At present, it mainly includes three large blocks:
1, video, in addition to panoramic video, you can also watch non-panoramic video through theater mode.
2. The game mainly uses the game developed by Xiaomi VR SDK, which is deeply bound with Xiaomi's equipment, and supports the official version of the millet VR box and its interaction method. These games are downward compatible with the toy version and Cardboard. However, some functions cannot be used.
3, application distribution, at present we have docked MIUI, will be inside the VR application into the application store, the user can use this VR application in each app. Similar to MIUI in VR. If we measure it, it is a good thing for VR application developers.
Xiaomi VR SDK has not yet been released. In addition, Xiaomi's first party's video and game content will also be available, but it is impossible to disclose specific information.
9. Why did you start with the Cardboard version?We did a lot of research on the market and user needs. We were also thinking about whether to do a more professional product like other manufacturers, but then we adjusted the strategy and decided to do it from light to heavy. . From the naming can also be seen, the first is the "toy version", then there may be the next "formal version" and so on.
At present, Xiaomi's VR 1 yuan beta has received more than 1 million appointments within 8 hours, which is also beyond our expectation. This is a new category. Unlike mobile phones, people already have a cognition. For this kind of new product, we need to build a brand so that more people can play it and experience it, so that there will be more users with fever for the higher end products in the future.
This product is for everyone to try, let the user know what VR is probably like, filtered fever users can choose the next official version of the product.
Ten, you are also doing VR one machine and panoramic camera?In fact, we all have considerations, but the specifics of when and how it has come out have not yet been determined. There are plans for panoramic cameras, including those with cell phones, two small ant sports cameras, and professional movie products. These products are all in preparation.
Tang Mu is currently in charge of the millet film industry. We will also be engaged in some projects of the film industry in the future, such as a movie. We may take a VR experience and put the egg as a movie in the Xiaomi VR app.
Millet's VR will include viewing equipment (Cardboard, all-in-one), shooting equipment (panoramic camera), and content such as collaboration with Xiaomi Film and first-party games.
to sum upWith regard to the general situation of Xiaomi VR, after immersing him, he interviewed Tang Mu, the general manager of Xiaomi VR. The original product planned for release in August did not expect to be a Cardboard mobile phone box. Hardware, Xiaomi VR more important products are still behind, but in terms of importance, apparently more attention to the software and the content of this piece, with the user base of MIUI, Xiaomi will be able to rapidly recruit a large number of users.
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