[Text|High- tech LED reporter Luo Shenghua] In 2014, with the further maturity of LED product technology and the further improvement of product cost performance, the pace of replacing traditional lighting with LED is also accelerating.
With the rapid decline in prices, corporate costs have already pushed to a "critical point", and the overall price reduction of products has become smaller and smaller. The LED industry competition has shifted from pure price to comprehensive market competition such as products, marketing models and cost control. Innovative marketing models such as cross-industry cooperation, mobile internet marketing, and microblog marketing have received increasing attention from LED lighting companies.
From October 24th to 25th, 2014, the 4th G20-LED Lighting Summit CMO meeting will be held in Shenzhen. The theme of this summit is “Traditional and innovative micro-marketing to help LEDâ€. The summit will focus on member companies across the supply chain. Cooperation, joint brand promotion and other directions to assist member companies to achieve optimal allocation of industry resources.
As the G20-LED summit of the LED industry, the member companies go up to the epitaxial chip and down to the lighting application, covering the middle and lower reaches of the domestic and international industrial chain, with influential and representative enterprises.
According to the G20-LED Summit Secretariat, this CMO Summit will focus on the cooperation and promotion of member companies in marketing, brand promotion and customer maintenance. CMOs and high-level representatives of member companies will attend the meeting.
According to statistics from the High-Tech LED Industry Research Institute (GLII), in the first half of 2014, the total output value of China's LED industry reached 156.55 billion yuan, a year-on-year increase of 27.2%. Among them, the LED chip industry output value has reached 4.87 billion yuan, an increase of 21.2%, the packaging industry output value reached 27.56 billion yuan, an increase of 21.0%, the LED industry in the first half of the year continued the good development trend of the same period last year.
In recent years, in the context of social media marketing, more and more LED lighting companies have applied for their own official Weibo and WeChat, and promote their own brands and products through micro-marketing. At the same time, with the changes in the consumer psychology and behavior of the media audience, the methods and methods of micro-marketing are constantly being updated.
It is in this context that the 4th G20-LED Lighting Summit CMO Conference will focus on the integration and innovation of the LED marketing model in the micro-marketing era.
The conference will focus on the focus trends of WeChat marketing, micro video marketing and new media, mobile Internet development, etc. From the global business social platform, new media model, the future of mobile Internet development, how to use the LED industry to explore the future expansion of marketing Space, for LED micro-marketing to explore service models, create value and action plan reference.
At the same time, in view of the current LED industry chain is still in a constantly changing general pattern, then the meeting will also explore the brand joint marketing of member companies.
As we all know, the LED lighting industry is fierce. In order to consolidate the market position of existing brands, various lighting brands have joined forces to expand the brand's own influence through the integration of resources to reduce production costs.
Brand joint marketing combines major brands under the high-tech LED media platform, and through the sharing of information among member organizations, it helps member companies to increase their market share and achieve multi-win goals.
With the rapid decline in prices, corporate costs have already pushed to a "critical point", and the overall price reduction of products has become smaller and smaller. The LED industry competition has shifted from pure price to comprehensive market competition such as products, marketing models and cost control. Innovative marketing models such as cross-industry cooperation, mobile internet marketing, and microblog marketing have received increasing attention from LED lighting companies.
From October 24th to 25th, 2014, the 4th G20-LED Lighting Summit CMO meeting will be held in Shenzhen. The theme of this summit is “Traditional and innovative micro-marketing to help LEDâ€. The summit will focus on member companies across the supply chain. Cooperation, joint brand promotion and other directions to assist member companies to achieve optimal allocation of industry resources.
As the G20-LED summit of the LED industry, the member companies go up to the epitaxial chip and down to the lighting application, covering the middle and lower reaches of the domestic and international industrial chain, with influential and representative enterprises.
According to the G20-LED Summit Secretariat, this CMO Summit will focus on the cooperation and promotion of member companies in marketing, brand promotion and customer maintenance. CMOs and high-level representatives of member companies will attend the meeting.
According to statistics from the High-Tech LED Industry Research Institute (GLII), in the first half of 2014, the total output value of China's LED industry reached 156.55 billion yuan, a year-on-year increase of 27.2%. Among them, the LED chip industry output value has reached 4.87 billion yuan, an increase of 21.2%, the packaging industry output value reached 27.56 billion yuan, an increase of 21.0%, the LED industry in the first half of the year continued the good development trend of the same period last year.
In recent years, in the context of social media marketing, more and more LED lighting companies have applied for their own official Weibo and WeChat, and promote their own brands and products through micro-marketing. At the same time, with the changes in the consumer psychology and behavior of the media audience, the methods and methods of micro-marketing are constantly being updated.
It is in this context that the 4th G20-LED Lighting Summit CMO Conference will focus on the integration and innovation of the LED marketing model in the micro-marketing era.
The conference will focus on the focus trends of WeChat marketing, micro video marketing and new media, mobile Internet development, etc. From the global business social platform, new media model, the future of mobile Internet development, how to use the LED industry to explore the future expansion of marketing Space, for LED micro-marketing to explore service models, create value and action plan reference.
At the same time, in view of the current LED industry chain is still in a constantly changing general pattern, then the meeting will also explore the brand joint marketing of member companies.
As we all know, the LED lighting industry is fierce. In order to consolidate the market position of existing brands, various lighting brands have joined forces to expand the brand's own influence through the integration of resources to reduce production costs.
Brand joint marketing combines major brands under the high-tech LED media platform, and through the sharing of information among member organizations, it helps member companies to increase their market share and achieve multi-win goals.
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