Foreign media recently reported that Broadcom plans to sell mobile phone baseband chip business and hire JP Morgan Chase as a trading consultant. Broadcom said the move could help them save up to $700 million a year.
The competition and cruelty of the mobile phone chip industry has caused more and more participants to fall, NVIDIA, Texas Instruments and ST-Ericsson. Now, with the addition of Broadcom, the players who have been eliminated in this field are gradually concentrated. Only Qualcomm and MediaTek, which account for the majority of the market, are few. They have naturally become the industry's guess that Broadcom will sell the business buyers, not only that, some industry insiders and analysts also believe that Intel, Apple, Samsung, etc., may also buy. However, according to the observations of the IT Times Weekly, the business of Broadcom has a great possibility of being in the hands.
We need to first analyze why Broadcom's mobile phone chip business will "can't mix", which is directly related to whether their business can be sold. In fact, it needs to be acknowledged that the exits of these mobile phone chip markets are not weak, and even no less than companies like Qualcomm (except for Broadcom, like the original Italian Ericsson). In the accumulation of wireless communication patents, Broadcom not only does not lose Qualcomm, but more than Qualcomm's patents. Last year, it acquired Renesas' 4G chip division. Under the support of technology and patents, they originally wanted to cooperate with Qualcomm. MediaTek and others have made several moves (this includes Broadcom's efforts to establish partnerships with Chinese smartphone manufacturers in the past few years, launching an entry-level smartphone chip solution similar to MediaTek's "turnkey"), but with the mobile phone industry. The same is true, the chip industry is not only PK technology, marketing and ecological integration capabilities are equally important.
Broadcom is a low-key enterprise with the supremacy of engineers' culture. In 2009, Qualcomm's patent reconciliation should have been pursued by victory, and more than a few large mobile phone customers, and quickly established cooperation with Chinese mobile phone companies, but the action of Broadcom was unexpectedly slow, time For a long time, nature slowly falls behind the opponents. There are reasons for making mistakes in decision-making, and more importantly, it is also the discomfort in the Chinese market.
All along, Broadcom has not accumulated on the chip products supporting the td-SCDMA standard. It can be clearly stated in the white paper of China Mobile's customized terminal products. “Since May 31, 2014, China Mobile 4G customized mobile phones will be all Support for five modes." This is not difficult for Qualcomm and MediaTek, which have been deeply cultivated in the Chinese mainland market for many years, but Broadcom is different. The aforementioned hard injury will directly block them from the domestic market, although it can also be authorized. The curve enters the country, but this effect is probably not much better.
Rejected by the Chinese mainland market, it is almost fatal for a foreign chip manufacturer. This is the direct reason why Broadcom does not play mobile phone chips. In foreign countries, the two largest mobile phone manufacturers, Apple and Samsung, have developed their own chips. The biggest potential for growth is the mainland China market. If you don't cooperate with domestic mobile phone or chip manufacturers, you will basically break the future.
Under this circumstance, who can sell this business of Broadcom?
As mentioned above, Apple and Samsung have their own chip products. Although they have acquired the economic strength of Broadcom's business, they lack a sufficient reason. After Intel's acquisition of Infineon, the latter's performance is not satisfactory. Fortunately, Intel's financial situation is crude. It doesn't matter if such a money-losing department is involved. Besides, Infineon's technology is also ok, so there should be no intention to acquire Broadcom.
The domestic exhibition news is also likely to take over, but the author also agrees with the industry, although it is possible, but whether Spreadtrum has this financial and digestive capacity is still a problem.
As for the industry's speculation, MediaTek will acquire Broadcom, but in fact, MediaTek and Broadcom have great business overlap, and MediaTek's technical strength is improving. If you acquire Broadcom's business, it will not be able to make up for its shortcomings. And because of the absence of td-SCDMA, the value of Broadcom is even more insignificant for MediaTek, which has been deeply involved in the Chinese mainland market.
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