Recently, whether it is a traditional home appliance enterprise or an Internet enterprise, the competition for the smart home product market has been regarded as the "emphasis" of the industry competition.
At the beginning of 2014, Google acquired the intelligent temperature control system equipment Nest, which detonated the smart home industry; Baidu high-profile shares in the smart home enterprise Haishu Technology, and has intelligent home products such as intelligent routing, smart shadow sticks. In China, Midea Group said it will implement the “1+1+1†strategy in the smart home field; Gree Electric said it will focus on energy and environment as the center to develop smart home; Tsinghua Tongfang breaks through the traditional “smart home†frame and innovation The concept of “smart home center†was put forward, which opened up the demand channel of entertainment, education, medical care, security, finance and other industries in the form of family, and integrated the new home Internet ecology created by various resources to maximize the one-stop operation of users. "smart life". At the same time, we use the new generation of information technology such as the Internet and cloud data to create a personalized "future smart life" concept to achieve a healthy, low-carbon, intelligent, comfortable and convenient lifestyle.
Why do corporate giants favor the smart home industry?
Smart home has been developed in China for about 20 years, from a boring term to a security system, automatic meter reading system, fire alarm system, home theater system, lighting and home appliance control system, information appliances, etc. A certain scale of industry. The smart home market is gradually maturing, the output value is gradually rising, and people's awareness of smart homes is also constantly improving. It can be said that the smart home industry has become one of the focuses of attention, one is because of its huge market potential in the future. According to relevant data, China has more than 100 million potential smart home customers. By 2015, the output value of smart homes will reach 1,240 billion yuan, and it is expected to reach 2 trillion yuan in 2020. The huge market potential in the future is very attractive; The value of smart homes.
In addition, the industry policy layer is also actively supporting the development of the smart home appliance industry. The “Twelfth Five-Year Development Plan for China's Household Appliance Industry†released in 2011 puts forward the direction of energy conservation, environmental protection and intelligence. The “General Rules for Intelligent Technology of Smart Household Appliances†released in 2012 proposes to standardize intelligence. The home appliance market guides the development direction of smart home appliances.
However, the reality is that although smart home products are often seen in exhibitions, shopping malls and the Internet, there are still very few consumers willing to buy. While the smart home industry is booming, it faces the dilemma of how to popularize it?
In fact, as early as the last century, smart homes began to appear in luxury homes in Europe and the United States, and once became synonymous with luxury and enjoyment. Therefore, the industry generally believes that high prices are the "main culprit" that is not popular. With the improvement of living standards, many consumers want to have their own smart home, and what makes smart homes unpredictable is the unbearable “high priceâ€, especially some foreign smart homes. Brands, product prices are tens of thousands, even hundreds of thousands, is a luxury that is uncompromising.
In addition, in the current "smart" market, most smart home products have obvious defects, which are difficult to meet the comprehensive needs of users. On the one hand, manufacturers' eyes are still focused on single products, lacking systematic product thinking, and the definition of “smart family†in the market is more ambiguous; on the other hand, the price of products launched has reached a certain level, but The user's intelligent experience is still in place.
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