The 2007 Guangzhou International Lighting Exhibition has come to an end. Since the German Frankish side does not hold a lighting exhibition this year (two years), its China exhibition is expected and concerned. Nearly 1,300 companies, including domestic and international lighting giants, competed in the current lighting exhibition, creating a wonderful feast for the lighting industry. As a visitor or buyer, we not only hope to find good products or cooperative brands, but also hope to explore new industry phenomena and trends in certain industries from this year's Guangya Exhibition.
Business opening and shuffling begins
The exhibition is open and the company is more open than in previous years. In the past, the new product was placed in a secret room, and the visitor only had to be authenticated before visiting. This year, the exhibitors almost all hang their new products under the public eye, and they did not avoid it. New Terri and Westminster all did this. Exhibitors are allowed to visit, allow visitors to take photos, and allow peers to discuss issues, which are rarely seen in previous years. This phenomenon also highlights the situation of the lighting industry - open and inclusive.
Behind the open means a speed. Every company hopes to show itself as fully as possible through this opportunity, show the behavior, dynamics and direction of the company in the shortest time, let the visitors and buyers quickly understand the company and finally reach the cooperation intention. This is a phenomenon that has not been seen before 2005.
Behind the openness also means the possibility of a resource grafting and rapid competition in the industry. In the past, companies almost all had their own wooden bridges and were regarded as competitors in the market. Now, there are signs of a shift from competition to co-opetition. The next series of actions by NVC and Benbang will shock the industry.
The opening of the enterprise implies the emergence of a new attitude in the industry, which also means a new beginning for the integration, integration and reshuffle of the industry.
Redefining category division
According to the traditional classification method, we habitually classify Philips and Sanxiong Aurora as engineering lighting brands, define NVC as a commercial lighting brand, and divide Oupu into a home lighting brand. In fact, through the wonderful performances of well-known brands at home and abroad, we can see that each company is showing their comprehensive side to the outside world. Therefore, we should redefine the classification of categories - is NVC merely commercial lighting? Is Op is just a home lighting brand? Although these are their strengths, they are not the artificial classifications they are willing to hear.
Opry Wang Yaohai once pointed out that the lighting industry he understands should be divided into two categories: indoor lighting and outdoor lighting. Op is a company that focuses on indoor lighting. This division may be more suitable for the current pattern of the lighting industry. Just as NVC Wu Changjiang was interviewed by reporters, lighting companies used to rely on single products (products, models, channels, prices, etc.) to quickly win market and sales, and now turn to the competitiveness of comprehensive strength. Commercial photos are only an extremely important part of NVC's entire industrial chain.
High-end products contain business opportunities
Product styles and prices may be the most powerful weapon for lighting companies to win the market before 2005. Nowadays, the price is no longer the main measure of the market. On the contrary, many powerful enterprises are moving towards the high-end and technological research and development of products, and the price is second.
A famous domestic lighting designer An Xiaojie once revealed at a symposium of the newspaper that the total number of lamps required for the lighting project designed by the company in 2005 was about 200 million, and it rose to 900 million in 2006, and in 2007. The total demand for lamps in January-March reached 2 billion, which is a huge business opportunity. However, almost no domestic company's products can enter their choices – not because of the price, but because there are no good products to choose from.
This phenomenon has been confirmed in this Guangya Exhibition. We have seen some companies launch some new high-priced products, they are stepping away from the low-end consumer areas to meet the needs of high-end customers. For example, Jinda Lighting Home Crystal Light with Swarovski Crystal, 8000 yuan/section of office lighting from a company in Jiangsu, engineering lighting fixtures for radar remote control and surveillance technology brought by Germany Sterling, Hangzhou Tiger Electronics Energy-saving bean gallbladder lights, etc., their products are expensive, but have won the favor of some lighting designers and high-end customers.
This phenomenon also implies a new direction and market space for the future product development of lighting companies - the same style of downlights, domestic brands may sell as long as 200-300 yuan / section still sell, but overseas brands call 2000- 3000 yuan / section is not for sale. The large price gap has a huge business opportunity for Chinese lighting companies. Who can develop high-quality products suitable for high-end customers in the price gap, will open up a new path.
How long is the inductive metal halide lamp?
Consistent with the survey results at the beginning of this newspaper, the metal halide lamp became the most concerned category in 2007. At this year's lighting exhibition, commercial lighting and engineering lighting companies almost all showed metal halide lamps. The metal halide lamp introduced by NVC Lighting has been improved into an inner ring anti-glare based on the traditional anti-glare, and the honeycomb anti-glare ring is added to improve the anti-glare function; the metal halide lamp of Foshan Lighting is used for color rendering and light effect. Further improvement; Guangzhou Jielong's metal halide lamp has done a good job in shape, anti-glare and safety performance.
The most dazzling is the "micro-computer controlled digital electronic metal halide lamp" launched by Hyundai Lighting, which has robbed the limelight throughout the exhibition. It is said that under the premise of technical stability, the new electronic metal halide lamp of Hyundai Lighting of Korea can reduce the market price by 20% than the current market price, and will soon launch a popular storm in China.
As we all know, electronic metal halide lamps are far superior to inductive metal halide lamps in terms of power saving. Nowadays, domestic and foreign lighting companies are striving to develop high-tech, low-development electronic metal halide lamps. Once the technical and cost challenges of electronic metal halide lamps are overcome, once Korean modern lighting can really launch a storm in China, the inductance The fate of the metal halide lamp does not know how long it will last? This is a big suspense in the industry left by this year's lighting exhibition.
LED bright color flashing foreground
The LED category is in the wait-and-see of everyone, and it is quickly shining, and LED companies are also growing. At this year's lighting exhibition, there are nearly 80 LED companies, and they show the charm of LED in various shapes. LED companies such as Heshan Yinyu, Shenzhen Shifeng Technology, Shenzhen Jingcai, Guangzhou Global Lighting, Jiangsu Handerson, and Zhongshan Nuofia are all competing, and even the lighting giants such as Philips and Osram have displayed some LED products. This has undoubtedly hinted at the rise of LED categories and the broad prospects for future applications in lighting engineering.
LEDs are increasingly valued by companies and even national authorities. In China, five major LED industry bases, such as Dalian and Nanchang, have been built. The relevant national departments have already incorporated the LED industry into the scope of the National 836 Program, and its important position can be seen. During the 13th International Lighting Expo in China (Shanghai) on August 22-24 this year, the China (Shanghai) Semiconductor Lighting Forum will be held in the same place, with the participation of the National Semiconductor Lighting Engineering Coordination Leading Group. These signs indicate that the future and trends of LEDs are self-evident.
"One-stop shopping" promotes the expansion of lighting accessories
In the past, we were able to travel all over China with an energy-saving lamp, a ceiling lamp, or an incomplete product line. But with changes in consumer demand (consumption desires, purchase costs, convenience, and integrity), single or incomplete product lines have exposed their flaws. Therefore, the terminal image store has higher and higher requirements for the lighting company's product line. Not only the product style is new, but also the product needs to be complete. From the ceiling lamp to the floor lamp, from the living room lamp to the children's room lamp, all hope is available. Therefore, the expansion of the category of lighting companies is imperative.
We can see at the exhibition site that lighting companies such as Xinteli, Fion, Aihua, Disney, and Dragon Lighting show almost all product lines, indicating that they are enough to meet the requirements of the terminal image store, as well as consumption. The "one-stop" shopping needs. Home lighting brands such as Qianli, Dafeng, Huatai, and Haohao, which did not come to the exhibition, are using actions to confirm this trend.
Not only that, but some companies not only display lighting, but also put home accessories in the exhibition hall. For example, Westminster regards OEM jewelry as one of the must-have items in the future terminal store. This phenomenon has actually appeared in some dealers' stores. It represents a new terminal model and implies the possibility of future integration between lighting companies and home furnishing companies.
The Yangtze River Delta enterprises reappeared against the Pearl River Delta
According to statistics, among the nearly 1,300 exhibiting companies, the exhibition companies in the Yangtze River Delta are close to 1/4, and many of them are listed in the two major brands, A and B. In addition to Philips and GE, there are also Zhejiang Dongpu and Zhejiang. Chenhui, Dongsheng Group, Shanghai Yaming, Ningbo Aizhi, Cooper (Shanghai), Jiangsu Shifu, Jiangsu Baijiali, etc., their annual sales are basically hundreds of millions of yuan, than the Pearl River Delta lighting companies The average financial strength is much higher. They bring capital, technology, products, production and other capabilities to expand China through the exhibition. This shows that a new force named after the Yangtze River Delta enterprises will probably sweep China, which may bring a destructive blow to some small and medium-sized enterprises. . This is not only worthy of the attention of dealers, but also worthy of the attention of lighting companies in the Pearl River Delta and even across the country.
The test under the competition of industrial chain
"The current competition is no longer a single point of competition, but a competition of comprehensive strength." Wu Changjiang, president of NVC Lighting, commented on the competition stage of the lighting industry. The so-called comprehensive strength includes not only hard facilities such as manufacturing, products, and capital, but also soft environments such as talents, management, networks, and services. In short, it is the competition of the entire industrial chain – from upstream raw material supply to products at customer terminals. Applications.
In this exhibition, we can see that NVC's five product lines are on display throughout the whole line, and the high-level lineup is unveiled in front of the media; Oupu has changed from traditional lamps and exhibitions to new electrical technology and light control technology; Philips Lighting From product exhibitions to demonstrations of lighting applications... All these indicate that lighting companies that have won by scale have gradually shifted from product competition to competition across the entire product chain; small and medium-sized lighting companies are fully demonstrating their advantages in a single category. Small and medium-sized lighting companies are reflected in the differences in product personality and characteristics.
The competition in the industrial chain will inevitably test the two types of enterprises: one is the brand enterprise that is undergoing industrial chain integration, and they are faced with the integration speed of upstream (raw materials and OEM) suppliers, product categories, terminal resources and channel responsiveness. And the test of strength; the other type of test is the second or third-line brands that are the same or similar to those of NVC, Opp, etc. They face the pressure of survival under the step-by-step integration of these large enterprises, and under such pressure Repositioning and self-examination.
The competition in the industrial chain will inevitably accelerate the reshuffle of the lighting industry, and this speed will also enable the lighting industry to survive in the future: the first category is large-scale lighting companies; the second is technical lighting companies. The third category is OEM lighting companies; the fourth category is service companies (possibly for the first category of enterprises, such as lighting design companies, product design companies, talent service organizations, etc.); the fifth category is personalized lighting companies .
Whether the lighting and lighting enterprises that are still in existence have discovered their own shortcomings and gaps through this year's lighting exhibition, have they re-examined their own advantages and disadvantages, and have they found a new space under the test of the new market?
Perfect curtain call and legacy defects
The 2007 Guangzhou International Lighting Exhibition and exhibitors will be the perfect closing ceremony. Why is it called "perfect"? First, most of the industry giants have already “wantedâ€. They used their own methods to jointly show the wonderful side of the lighting industry. Second, whether they are exhibitors or visitors, they all got the results they wanted – The exhibitors enjoyed the interpretation and the visitors enjoyed it indulgently.
However, behind the perfect curtain call, the exhibition also left some wonderful things that were not seen in this exhibition. First, the lack of overall lighting design for urban lighting. From the lighting design of the single building to the overall landscape design of the city, this is a new trend that has emerged in recent years. Although the organizers have opened various forums, if they are used as one of the exhibition projects, the exhibition may be more exciting and charming. Second, the absence of downstream operators is also a pity. It cannot be formed on site and in lighting companies. Dialogue; the third is the lack of lighting art interpretation.
This exhibition allows us to see the lively corporate scene, but we can rarely see a high level of lighting design feast. The organizer should open a certain area of ​​the exhibition hall, so that enterprises with strong lighting design capabilities can show their more exciting side on the spot, so that the technical content of the whole exhibition is higher.
In short, there will always be some shortcomings in the perfect performance. The most important thing is how the next exhibition will make the theme of "light technology" more perfect. As a part of the lighting industry that survived the baptism of 2002-2006, how to stand in the more violent market competition after 2007, the lighting companies need to make a firmer answer.
Graphic explanation
![]()
Xinteli Lighting launched the classical lighting exhibition with the classical marble lamp of LEDS of Spain. This is the first appearance of LEDS' new products to the Chinese market. The new Teli allows visitors to watch and even take photos, which undoubtedly demonstrates the opening of the new Teli lighting. The same is true for other exhibitors. It can be seen that the lighting and lighting industry is more open and inclusive, and the road of enterprises with closed minds will become narrower and narrower.
![]()
Op Lighting has demonstrated the perfect light control technology, which shows that the core competitiveness of Op is no longer limited to ceiling lamps. From the joint venture to build the light source company, to the lighting application design, Op Lighting has been building the entire industrial chain to show its comprehensive strength. It represents the future direction of this industry leader.
![]()
The original sensory control products exhibited by Germany's Strang are rarely seen in China. Although the unit price of the product is relatively high, it is still favored by the construction and purchasers. This phenomenon shows that China does not lack high-end consumer groups, but lacks high-end products. This is an exposed market space.
![]()
Electronic metal halide lamps have always faced two major difficulties: high cost and unstable technical performance. Hyundai Korea seized this opportunity to develop high-cost and low-cost microcomputer-controlled digital electronic metal halide lamps, which shined brightly at the exhibition. In Japan, the popularity of metal halide lamps in commercial lighting has reached 90%, and China is just getting started. Once the technology and cost of electronic metal halide lamps have been overcome and become a popular storm, it may replace not only inductive metal halide lamps, but also traditional commercial lighting.
![]()
The LED company's exhibit lineup and products and technologies on display at this year's lighting show seem to tell us: The LED market has been on fire for two years and will be even more prosperous in the future!
![]()
Westminster moved the home accessories into the exhibition hall, and Du Kunhao told reporters that the Westminster stores in the city with spending power can see such accessories. The fusion of such lighting and accessories implies the possibility of two directions: one is that a new model of terminal sales may appear; the other is the possibility of future integration of lighting and home accessories companies.
![]()
Chenhui is only one of the typical representatives of the Yangtze River Delta lighting exhibitors at this year's lighting exhibition. The large-scale enterprises that have been selling mainly in the Yangtze River Delta, this large-scale participation in the exhibition seems to imply our two meanings: First, it is difficult to sell or the Chinese market is too tempting; Second, we are here, you should pay attention Now!
![]()
"The current competition is no longer a single point of competition, but a competition of comprehensive strength." Wu Changjiang said. Since the industry has reached this stage of competition, NVC must upgrade the overall competitiveness of the entire industry chain, not just commercial lighting. NVC went to do this first.
![]()
The industry expects that the lighting exhibition is not only a platform for enterprises to display products, but also a stage for representing the industry's advanced trends and deducting lighting technology.
1
Business opening and shuffling begins
The exhibition is open and the company is more open than in previous years. In the past, the new product was placed in a secret room, and the visitor only had to be authenticated before visiting. This year, the exhibitors almost all hang their new products under the public eye, and they did not avoid it. New Terri and Westminster all did this. Exhibitors are allowed to visit, allow visitors to take photos, and allow peers to discuss issues, which are rarely seen in previous years. This phenomenon also highlights the situation of the lighting industry - open and inclusive.
Behind the open means a speed. Every company hopes to show itself as fully as possible through this opportunity, show the behavior, dynamics and direction of the company in the shortest time, let the visitors and buyers quickly understand the company and finally reach the cooperation intention. This is a phenomenon that has not been seen before 2005.
Behind the openness also means the possibility of a resource grafting and rapid competition in the industry. In the past, companies almost all had their own wooden bridges and were regarded as competitors in the market. Now, there are signs of a shift from competition to co-opetition. The next series of actions by NVC and Benbang will shock the industry.
The opening of the enterprise implies the emergence of a new attitude in the industry, which also means a new beginning for the integration, integration and reshuffle of the industry.
Redefining category division
According to the traditional classification method, we habitually classify Philips and Sanxiong Aurora as engineering lighting brands, define NVC as a commercial lighting brand, and divide Oupu into a home lighting brand. In fact, through the wonderful performances of well-known brands at home and abroad, we can see that each company is showing their comprehensive side to the outside world. Therefore, we should redefine the classification of categories - is NVC merely commercial lighting? Is Op is just a home lighting brand? Although these are their strengths, they are not the artificial classifications they are willing to hear.
Opry Wang Yaohai once pointed out that the lighting industry he understands should be divided into two categories: indoor lighting and outdoor lighting. Op is a company that focuses on indoor lighting. This division may be more suitable for the current pattern of the lighting industry. Just as NVC Wu Changjiang was interviewed by reporters, lighting companies used to rely on single products (products, models, channels, prices, etc.) to quickly win market and sales, and now turn to the competitiveness of comprehensive strength. Commercial photos are only an extremely important part of NVC's entire industrial chain.
High-end products contain business opportunities
Product styles and prices may be the most powerful weapon for lighting companies to win the market before 2005. Nowadays, the price is no longer the main measure of the market. On the contrary, many powerful enterprises are moving towards the high-end and technological research and development of products, and the price is second.
A famous domestic lighting designer An Xiaojie once revealed at a symposium of the newspaper that the total number of lamps required for the lighting project designed by the company in 2005 was about 200 million, and it rose to 900 million in 2006, and in 2007. The total demand for lamps in January-March reached 2 billion, which is a huge business opportunity. However, almost no domestic company's products can enter their choices – not because of the price, but because there are no good products to choose from.
This phenomenon has been confirmed in this Guangya Exhibition. We have seen some companies launch some new high-priced products, they are stepping away from the low-end consumer areas to meet the needs of high-end customers. For example, Jinda Lighting Home Crystal Light with Swarovski Crystal, 8000 yuan/section of office lighting from a company in Jiangsu, engineering lighting fixtures for radar remote control and surveillance technology brought by Germany Sterling, Hangzhou Tiger Electronics Energy-saving bean gallbladder lights, etc., their products are expensive, but have won the favor of some lighting designers and high-end customers.
This phenomenon also implies a new direction and market space for the future product development of lighting companies - the same style of downlights, domestic brands may sell as long as 200-300 yuan / section still sell, but overseas brands call 2000- 3000 yuan / section is not for sale. The large price gap has a huge business opportunity for Chinese lighting companies. Who can develop high-quality products suitable for high-end customers in the price gap, will open up a new path.
How long is the inductive metal halide lamp?
Consistent with the survey results at the beginning of this newspaper, the metal halide lamp became the most concerned category in 2007. At this year's lighting exhibition, commercial lighting and engineering lighting companies almost all showed metal halide lamps. The metal halide lamp introduced by NVC Lighting has been improved into an inner ring anti-glare based on the traditional anti-glare, and the honeycomb anti-glare ring is added to improve the anti-glare function; the metal halide lamp of Foshan Lighting is used for color rendering and light effect. Further improvement; Guangzhou Jielong's metal halide lamp has done a good job in shape, anti-glare and safety performance.
The most dazzling is the "micro-computer controlled digital electronic metal halide lamp" launched by Hyundai Lighting, which has robbed the limelight throughout the exhibition. It is said that under the premise of technical stability, the new electronic metal halide lamp of Hyundai Lighting of Korea can reduce the market price by 20% than the current market price, and will soon launch a popular storm in China.
As we all know, electronic metal halide lamps are far superior to inductive metal halide lamps in terms of power saving. Nowadays, domestic and foreign lighting companies are striving to develop high-tech, low-development electronic metal halide lamps. Once the technical and cost challenges of electronic metal halide lamps are overcome, once Korean modern lighting can really launch a storm in China, the inductance The fate of the metal halide lamp does not know how long it will last? This is a big suspense in the industry left by this year's lighting exhibition.
LED bright color flashing foreground
The LED category is in the wait-and-see of everyone, and it is quickly shining, and LED companies are also growing. At this year's lighting exhibition, there are nearly 80 LED companies, and they show the charm of LED in various shapes. LED companies such as Heshan Yinyu, Shenzhen Shifeng Technology, Shenzhen Jingcai, Guangzhou Global Lighting, Jiangsu Handerson, and Zhongshan Nuofia are all competing, and even the lighting giants such as Philips and Osram have displayed some LED products. This has undoubtedly hinted at the rise of LED categories and the broad prospects for future applications in lighting engineering.
LEDs are increasingly valued by companies and even national authorities. In China, five major LED industry bases, such as Dalian and Nanchang, have been built. The relevant national departments have already incorporated the LED industry into the scope of the National 836 Program, and its important position can be seen. During the 13th International Lighting Expo in China (Shanghai) on August 22-24 this year, the China (Shanghai) Semiconductor Lighting Forum will be held in the same place, with the participation of the National Semiconductor Lighting Engineering Coordination Leading Group. These signs indicate that the future and trends of LEDs are self-evident.
"One-stop shopping" promotes the expansion of lighting accessories
In the past, we were able to travel all over China with an energy-saving lamp, a ceiling lamp, or an incomplete product line. But with changes in consumer demand (consumption desires, purchase costs, convenience, and integrity), single or incomplete product lines have exposed their flaws. Therefore, the terminal image store has higher and higher requirements for the lighting company's product line. Not only the product style is new, but also the product needs to be complete. From the ceiling lamp to the floor lamp, from the living room lamp to the children's room lamp, all hope is available. Therefore, the expansion of the category of lighting companies is imperative.
We can see at the exhibition site that lighting companies such as Xinteli, Fion, Aihua, Disney, and Dragon Lighting show almost all product lines, indicating that they are enough to meet the requirements of the terminal image store, as well as consumption. The "one-stop" shopping needs. Home lighting brands such as Qianli, Dafeng, Huatai, and Haohao, which did not come to the exhibition, are using actions to confirm this trend.
Not only that, but some companies not only display lighting, but also put home accessories in the exhibition hall. For example, Westminster regards OEM jewelry as one of the must-have items in the future terminal store. This phenomenon has actually appeared in some dealers' stores. It represents a new terminal model and implies the possibility of future integration between lighting companies and home furnishing companies.
The Yangtze River Delta enterprises reappeared against the Pearl River Delta
According to statistics, among the nearly 1,300 exhibiting companies, the exhibition companies in the Yangtze River Delta are close to 1/4, and many of them are listed in the two major brands, A and B. In addition to Philips and GE, there are also Zhejiang Dongpu and Zhejiang. Chenhui, Dongsheng Group, Shanghai Yaming, Ningbo Aizhi, Cooper (Shanghai), Jiangsu Shifu, Jiangsu Baijiali, etc., their annual sales are basically hundreds of millions of yuan, than the Pearl River Delta lighting companies The average financial strength is much higher. They bring capital, technology, products, production and other capabilities to expand China through the exhibition. This shows that a new force named after the Yangtze River Delta enterprises will probably sweep China, which may bring a destructive blow to some small and medium-sized enterprises. . This is not only worthy of the attention of dealers, but also worthy of the attention of lighting companies in the Pearl River Delta and even across the country.
The test under the competition of industrial chain
"The current competition is no longer a single point of competition, but a competition of comprehensive strength." Wu Changjiang, president of NVC Lighting, commented on the competition stage of the lighting industry. The so-called comprehensive strength includes not only hard facilities such as manufacturing, products, and capital, but also soft environments such as talents, management, networks, and services. In short, it is the competition of the entire industrial chain – from upstream raw material supply to products at customer terminals. Applications.
In this exhibition, we can see that NVC's five product lines are on display throughout the whole line, and the high-level lineup is unveiled in front of the media; Oupu has changed from traditional lamps and exhibitions to new electrical technology and light control technology; Philips Lighting From product exhibitions to demonstrations of lighting applications... All these indicate that lighting companies that have won by scale have gradually shifted from product competition to competition across the entire product chain; small and medium-sized lighting companies are fully demonstrating their advantages in a single category. Small and medium-sized lighting companies are reflected in the differences in product personality and characteristics.
The competition in the industrial chain will inevitably test the two types of enterprises: one is the brand enterprise that is undergoing industrial chain integration, and they are faced with the integration speed of upstream (raw materials and OEM) suppliers, product categories, terminal resources and channel responsiveness. And the test of strength; the other type of test is the second or third-line brands that are the same or similar to those of NVC, Opp, etc. They face the pressure of survival under the step-by-step integration of these large enterprises, and under such pressure Repositioning and self-examination.
The competition in the industrial chain will inevitably accelerate the reshuffle of the lighting industry, and this speed will also enable the lighting industry to survive in the future: the first category is large-scale lighting companies; the second is technical lighting companies. The third category is OEM lighting companies; the fourth category is service companies (possibly for the first category of enterprises, such as lighting design companies, product design companies, talent service organizations, etc.); the fifth category is personalized lighting companies .
Whether the lighting and lighting enterprises that are still in existence have discovered their own shortcomings and gaps through this year's lighting exhibition, have they re-examined their own advantages and disadvantages, and have they found a new space under the test of the new market?
Perfect curtain call and legacy defects
The 2007 Guangzhou International Lighting Exhibition and exhibitors will be the perfect closing ceremony. Why is it called "perfect"? First, most of the industry giants have already “wantedâ€. They used their own methods to jointly show the wonderful side of the lighting industry. Second, whether they are exhibitors or visitors, they all got the results they wanted – The exhibitors enjoyed the interpretation and the visitors enjoyed it indulgently.
However, behind the perfect curtain call, the exhibition also left some wonderful things that were not seen in this exhibition. First, the lack of overall lighting design for urban lighting. From the lighting design of the single building to the overall landscape design of the city, this is a new trend that has emerged in recent years. Although the organizers have opened various forums, if they are used as one of the exhibition projects, the exhibition may be more exciting and charming. Second, the absence of downstream operators is also a pity. It cannot be formed on site and in lighting companies. Dialogue; the third is the lack of lighting art interpretation.
This exhibition allows us to see the lively corporate scene, but we can rarely see a high level of lighting design feast. The organizer should open a certain area of ​​the exhibition hall, so that enterprises with strong lighting design capabilities can show their more exciting side on the spot, so that the technical content of the whole exhibition is higher.
In short, there will always be some shortcomings in the perfect performance. The most important thing is how the next exhibition will make the theme of "light technology" more perfect. As a part of the lighting industry that survived the baptism of 2002-2006, how to stand in the more violent market competition after 2007, the lighting companies need to make a firmer answer.
Graphic explanation
Xinteli Lighting launched the classical lighting exhibition with the classical marble lamp of LEDS of Spain. This is the first appearance of LEDS' new products to the Chinese market. The new Teli allows visitors to watch and even take photos, which undoubtedly demonstrates the opening of the new Teli lighting. The same is true for other exhibitors. It can be seen that the lighting and lighting industry is more open and inclusive, and the road of enterprises with closed minds will become narrower and narrower.
Op Lighting has demonstrated the perfect light control technology, which shows that the core competitiveness of Op is no longer limited to ceiling lamps. From the joint venture to build the light source company, to the lighting application design, Op Lighting has been building the entire industrial chain to show its comprehensive strength. It represents the future direction of this industry leader.
The original sensory control products exhibited by Germany's Strang are rarely seen in China. Although the unit price of the product is relatively high, it is still favored by the construction and purchasers. This phenomenon shows that China does not lack high-end consumer groups, but lacks high-end products. This is an exposed market space.
Electronic metal halide lamps have always faced two major difficulties: high cost and unstable technical performance. Hyundai Korea seized this opportunity to develop high-cost and low-cost microcomputer-controlled digital electronic metal halide lamps, which shined brightly at the exhibition. In Japan, the popularity of metal halide lamps in commercial lighting has reached 90%, and China is just getting started. Once the technology and cost of electronic metal halide lamps have been overcome and become a popular storm, it may replace not only inductive metal halide lamps, but also traditional commercial lighting.
The LED company's exhibit lineup and products and technologies on display at this year's lighting show seem to tell us: The LED market has been on fire for two years and will be even more prosperous in the future!
Westminster moved the home accessories into the exhibition hall, and Du Kunhao told reporters that the Westminster stores in the city with spending power can see such accessories. The fusion of such lighting and accessories implies the possibility of two directions: one is that a new model of terminal sales may appear; the other is the possibility of future integration of lighting and home accessories companies.
Chenhui is only one of the typical representatives of the Yangtze River Delta lighting exhibitors at this year's lighting exhibition. The large-scale enterprises that have been selling mainly in the Yangtze River Delta, this large-scale participation in the exhibition seems to imply our two meanings: First, it is difficult to sell or the Chinese market is too tempting; Second, we are here, you should pay attention Now!
"The current competition is no longer a single point of competition, but a competition of comprehensive strength." Wu Changjiang said. Since the industry has reached this stage of competition, NVC must upgrade the overall competitiveness of the entire industry chain, not just commercial lighting. NVC went to do this first.
The industry expects that the lighting exhibition is not only a platform for enterprises to display products, but also a stage for representing the industry's advanced trends and deducting lighting technology.
1
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