Apple's ambition: iCloud cloud service

The 2011 WWDC conference was held in San Francisco, United States, on the early morning of June 7th, Beijing. 5,200 admission tickets were expensive, and the hard-to-find one-of-a-kind reappeared, just as everyone lined up to buy an Apple product. However, with the new iCloud platform, the iOS 5 operating system quickly made the audience forget about Apple's special marketing methods. The WWDC conference did not have a new generation of iPhone. It focused on the service and used Jobs's words. "If you compare a product to a person and the hardware is its brain and bones, then services and applications are the core part of its soul." ".

origin

Ten years ago, when Apple and Microsoft discussed Macs and PCs, they each used them as the central hub for our digital lives and work. Our devices depended on them to coordinate content. This time Apple made it clear that it will no longer be the case. For Apple, iCloud is now a hub (HUB), which is also consistent with Apple's distinctive brand. iCloud describes this when registering a trademark: the user is provided with music, communication, storage space, social networking, multimedia, software, e-books, magazines, entertainment, photos, advertisements, games, and other content through the server, and will be charged a fee or prepaid. fee.

Apple is best at appetite, and new cloud computing services are difficult to publish in advance. From the initial iTunes, to MobileMe, to iCloud, Apple's Internet service will once again undergo major adjustments. Many of Apple's products already have a basic cloud model, and its MobileMe is also tested on cloud services.

Introduction

iCloud is a cloud service provided by Apple. Users can store data for free.

On May 31, 2011, Apple officially declared iCloud products for the first time. Apple claims that iCloud will replace MobileMe, iCloud is based on the original MobileMe function and has been completely rewritten to provide original email, calendar, and contact synchronization capabilities. On June 6, 2011, Apple CEO Steve Jobs presided over the Global Developers Conference (WWDC) and officially released cloud services iCloud, iOS 5 and OS X Lion. The iCloud service integrates Apple's existing MobileMe, and is open to all Apple users free of charge. From then on, Apple Mac, iPad, iPhone, iPod touch and other devices can be synchronized in time, simple and practical.

Compared to Google's and Amazon's cloud music service, Apple believes that iCloud is more powerful, with the "scanning pairing" feature. The iCloud service allows users to access music previously purchased from iTunes on any device. Many iOS 5 updates are also set up for integrating iCloud.

Features

MobileMe is a typical representative of the iCloud platform. Jobs said that in the past period of time, Apple has optimized MobileMe several times. Contacts, calendars, emails, and other content are automatically synchronized to the cloud. Users can put these content anywhere and anytime. Share to other iOS or Mac OS devices.

Automatic Backup: Automatically back up each day through WiFi and other wireless networks. The contents of the backup include music, photos, videos, applications, books, etc.

Cloud documents: Documents created on programs such as iWork can be automatically synchronized to the cloud, and changes can be synchronized. Developers can also use the iCloud API to add cloud synchronization capabilities to their programs.

Cloud photos: Photos of any device can be automatically synced to the cloud. The last 30 days of photos are saved on iCloud, the latest 1000 photos are saved on iOS devices, and all photos are saved on Mac and PC. This feature also supports Apple TV.

Cloud iTunes: Purchased music can be downloaded multiple times on any device with the same Apple ID.

5GB space: 5GB free space, you can save mail, documents, backup data and more. iTunes music does not take up space.

Mobile Me Email is Free: Me.com's email is free. It supports push and no ads.

user experience

In recent years, Apple products have set off a round of frenzy around the world. From the iPod to the iPhone, and from the iPhone to the iPad, Apple’s wave of fashion technology seems to be surging. In the process of the apple-like miracle realization, we can see a remarkable feature, namely the operability of Apple products and Apple's loyal fans. In fact, many users who own an iPhone will also purchase the iPad, although many of the features of the two products are duplicated, which is also a reflection of the relevance of Apple products.

A survey by research firm RBC Capital Markets also supported this view. This report shows that most iPhone smartphone users will adopt the new free iCloud service that Apple will release this fall. According to the survey, 76% of iPhone users will use the free iCloud service, while 30% of users will use the iTunes Match service for $25 a year. In addition, iMessage wins the attention of most iPhone users like iCloud. 73% of iPhone players will use this iOS exclusive new service.

Although iCloud and iMessage may have an adoption rate of more than 70%, such results are not surprising. For the majority of users, how many people will abandon a service that is bundled with the operating system and can make our life easier and more convenient; moreover, this is still an information that can be synchronized across multiple Apple devices. service.