New cold year inverter air conditioner singer domestic sales or breakthrough 10 million sets

"If there is sufficient supply, this year's sales of inverter air conditioners will have even greater growth," said Cai Ying, Director of the Marketing Department of the Information Resource Development Department of the National Information Center, telling the China Economic Times.

Recently, the "White Paper on Refrigerating Annual Air-Conditioning Market of 2010" released by the Information Resource Development Department of the National Information Center and the China National Grid shows that, in the 2010 freezing year, the sales volume and sales volume of inverter air conditioners in key cities in China increased by 101.57% and 86.65% respectively year-on-year. For the most part of the calendar year, inverter air conditioners accounted for 24.02% of total air conditioner sales, which was 6.65 percentage points higher than the 2009 cold year.

Cai Ying explained that due to the lack of estimates for sales growth of air-conditioners during the current year, there were deviations in the pre-existence of production capacity and import volume of key components, resulting in inadequate supply of air-conditioner sales during peak season, which affected the annual sales of inverter air conditioners.

Air-conditioning companies are also aware of this problem, the frequency of "big" US then said that in the cold of 2011, the inverter air-conditioning domestic sales will exceed 8 million sets.

"2010 cold year the industry's domestic market for inverter air conditioners is only 6 million units, from the US's move, the annual sales of inverter air conditioner in the cold year of 2011 exceeded 10 million units is not just conceived." Air conditioning professional website Aiken Network Indicated.

Structure

According to the “White Paper” statistics, the air-conditioning sales in the domestic market in the cold year were more than 30 million units, and sales volume and sales increased by 31.45% and 24.13% respectively year-on-year. China National Grid Editor-in-Chief Lu Shenghua analyzed that the cold sales volume in 2010 had hit a record high. In addition to the relatively small amount of legacy inventory in the cold year of 2009, it was also related to the explosive growth of market retail demand, on the one hand. Driven the factory shipments, on the other hand will almost empty the inventory.

At the same time as the sales increase, after intensive industrial policies in 2010, the structure of air-conditioning products has also undergone enormous changes compared to previous years. High energy efficiency and frequency conversion have become the dominant market. The national energy-saving policies have contributed to the people's livelihood. According to statistics, as of the end of July, the total financial subsidies provided by the state for air-conditioning plants have exceeded 8 billion yuan, and the total amount of energy-saving Huimin air conditioners has approached 20 million sets, accounting for the total shipments in the 2009 cold year. 70%.

"The product structure created by industrial policy is not born out of the market itself, and because the time of the transformation itself is very short, the cycle of turning the technology and product development of the enterprise is very limited." Lv Shenghua said that this pair of air conditioning The company’s technology accumulation, product development capabilities, and market response speed have made new demands.

Pattern change

It is precisely because industrial policies are being promoted faster than the market itself, and the response speeds of various companies are different, resulting in the brand pattern of the frequency conversion market being different from the overall air-conditioning market.

At present, the United States respectively, with 27% and 31.6% of the market share for two consecutive years, won the inverter air conditioner market champion; in the cold year of 2010, the non-fluorine frequency conversion has become a major highlight of the market growth, which has led to the rapid development of Haier, making it become the field The sales champion; Hisense is the largest winner in this field with its dual-mode inverter technology, “Standing Up Hill”.

According to Aiken, the current sales plan for the top five brands in the cold year in 2011 exceeded the total domestic sales in the past year. This shows that the market competition in the cold year of 2011 will be more intense, and the inverter air conditioner market is no exception.

In the field of inverter air conditioner, the United States took the initiative to spoke first. "In the cold year of 2011, Midea will impact the 50% mark of domestic frequency conversion market." The frequency conversion cabinet machine will become the key model for the US in the cold year 2011, and the cabinet machine currently accounts for only 20% to 30% of the total amount of air conditioners. Midea believes that the market's consumption scale and demand potential are huge.

“Although price adjustments have ensured the advantages of domestic brands in the sales of variable frequency air conditioners and formed a new brand pattern, local companies should carefully grasp the relationship between sales and sales according to their own business conditions and ensure their basic profits. Level.” Cai Ying reminded.