Why did the "light profits" of the lighting and lighting industry disappear?

Before 2005, the furniture and home appliance industries opened up, the monopoly market and chain stores struck repeatedly. Under such conditions, the chain mode of the lighting industry emerged. “Wind profits” became an iconic symbol for the industry. However, after nearly five years of rapid development, Implantation, the lighting market structure from urban to rural areas has basically taken shape. The overall increase in lighting lighting consumption levels, the urgent need for specialized, branded, large-scale commercial stores, so that the rapid development of the entire industry, the market has fully erupted.

Ms. Li told reporters at the Guangzhou Lighting Store that this year's energy saving and green lighting effects will significantly increase the demand for energy-saving lamps and LED lamps this year. For example, many customers often ask whether crystal lamps are energy-saving lamps or LED bulbs, ceiling lamps, chandeliers, etc. Whether through the remote control of the overall control, buy lights, installation, maintenance and Other issues. Of course, this is mainly due to the increase of urban lighting stores and lamps and lanterns, and the overall increase in the level of lighting consumption. As a result, consumers' demands for quality and style of lamps have also increased. The market competition that many businesses have clearly felt this year is fiercer than ever.

Who wiped out the lighting industry's past "windfalls"?

The personage concerned analyzed that real estate hot has already been an indisputable fact, and the “young” lighting industry will continue to make more demands and higher demands on the lighting industry in order to improve the overall level of consumption and decoration. Driven by the lighting concepts of health, intelligence, and fashion, the lighting and lighting industry is bound to develop more rapidly, and the lighting market continues to improve as a whole, prompting the entire industry to become more formalized and mature.

Over 30 years of reform and opening up, rapid economic development has driven the development of the real estate and real estate industries. Since 2000, second-tier cities in China have also rapidly expanded. Real estate, which is driven by industry and commerce, has caused real estate to become a driving force for various industries. The bond of development. Lighting industry is in the rapid development of the real estate industry, while stimulating the development of the entire home industry such as decoration, furniture, home appliances, etc. At the same time, overheated real estate, real estate also prevented the home industry market expansion, market competition.

Real estate load business over pressure

After nearly a decade of development, Guzhen Lighting has driven the rapid development of the lighting industry in Guangzhou as a whole, with Zhongshan as the point of radiation in Huizhou, Dongguan, Foshan, Guangzhou, Shenzhen and other cities. Not only that, more than 6,000 lighting factories in the ancient town gradually expanded to The fundamental reason for Jiangmen, Henglan and other places is not only that the high-density lighting companies in the ancient town are over-competitive, but that they are mainly due to expensive plant and shop rental, which makes it difficult to carry out brand building and market expansion, relying on a single zero order, export, Can not adapt to a huge industrial structure group.

Zhou Wei, general manager of the internationally renowned lighting brand, “Liezhen Lighting”, said: “The profits of dealers selling lighting products are as high as 150% or more, and are sold in well-known brands and lighting cities, for example, up to over 200%. True lighting dealers often report to the headquarters that brand store operations are difficult. Among them, the expensive store monthly rent, store employees, decoration, water and electricity, etc., although earn more, but the basic expenses of the entire store, to the net sales here can only enjoy the "big in and out" pleasure.