The well-known market research organization Jon Peddie Research published a review today to discuss the workstation processor market, especially why AMD seems to have no interest in this area and let its market share go to zero.
In fact, AMD is not doing nothing in the workstation market. FirePro professional graphics cards are fighting hard with the NVIDIA Quadro series. Currently, the market share is about 13%, but these are all acquired from ATI as their own line of business. The processor is completely different.
The AMD Opteron/Phenom processor has not launched a new product specifically for workstation applications for a long time, and its market share has slipped from 3.6% (including 9.9% dual-channel) during the peak of the second quarter of 2006 to 0.1% in the second quarter of 2010. %. With the last large OEM manufacturer HP quietly discontinued production of two Opteron workstations, AMD processors will soon disappear in the workstation world.
Why is AMD so let go? There are two main reasons why we can analyze: First, AMD must carefully select the battlefield, workstations are not so high priority; Second, AMD's business architecture is also not suitable for efficient entry into the field of workstations. Compared to Intel, AMD's company can be said to be too small to compete with its rivals in every corner and must make a choice.
Or perhaps AMD believes that the processor on the workstation market is more difficult to overcome than the graphics card, after all, too many opponents behind. Even if AMD wants to launch a Jedi counterattack on the workstation market, it may seem like an impossible task. In the field of servers that used to be the biggest profit point, AMD continued to lose territory in recent years. In the third quarter of 2010, there was only 6.3% of market share. Workstations and servers are largely connected, especially on the two-way system. Slightly different is that the proportion of dual-channel configuration in the workstation market is low, only about 20%, and more is a single system.
In terms of products alone, server processors need more cores, AMD has easily achieved 12 cores, there will be 16 cores with new technology and new architecture next year, and workstation processors will focus on high frequencies, which is exactly what AMD currently lacks. , so even if it is fully promoted, I am afraid I can't get any benefit.
It is true that the shipments, profit margins, and costs of the workstation market today are very different from those of the past. The overall size is far from the same as that of servers and PCs. However, the annual shipment volume is 3.3 million units and the total value is 8.2 billion US dollars. Still very attractive, especially the workstation's profit margin is much larger than on the PC. Workstations are still very attractive for the right companies, such as NVIDIA, such as Hewlett-Packard.
In fact, AMD is not doing nothing in the workstation market. FirePro professional graphics cards are fighting hard with the NVIDIA Quadro series. Currently, the market share is about 13%, but these are all acquired from ATI as their own line of business. The processor is completely different.
The AMD Opteron/Phenom processor has not launched a new product specifically for workstation applications for a long time, and its market share has slipped from 3.6% (including 9.9% dual-channel) during the peak of the second quarter of 2006 to 0.1% in the second quarter of 2010. %. With the last large OEM manufacturer HP quietly discontinued production of two Opteron workstations, AMD processors will soon disappear in the workstation world.
Why is AMD so let go? There are two main reasons why we can analyze: First, AMD must carefully select the battlefield, workstations are not so high priority; Second, AMD's business architecture is also not suitable for efficient entry into the field of workstations. Compared to Intel, AMD's company can be said to be too small to compete with its rivals in every corner and must make a choice.
Or perhaps AMD believes that the processor on the workstation market is more difficult to overcome than the graphics card, after all, too many opponents behind. Even if AMD wants to launch a Jedi counterattack on the workstation market, it may seem like an impossible task. In the field of servers that used to be the biggest profit point, AMD continued to lose territory in recent years. In the third quarter of 2010, there was only 6.3% of market share. Workstations and servers are largely connected, especially on the two-way system. Slightly different is that the proportion of dual-channel configuration in the workstation market is low, only about 20%, and more is a single system.
In terms of products alone, server processors need more cores, AMD has easily achieved 12 cores, there will be 16 cores with new technology and new architecture next year, and workstation processors will focus on high frequencies, which is exactly what AMD currently lacks. , so even if it is fully promoted, I am afraid I can't get any benefit.
It is true that the shipments, profit margins, and costs of the workstation market today are very different from those of the past. The overall size is far from the same as that of servers and PCs. However, the annual shipment volume is 3.3 million units and the total value is 8.2 billion US dollars. Still very attractive, especially the workstation's profit margin is much larger than on the PC. Workstations are still very attractive for the right companies, such as NVIDIA, such as Hewlett-Packard.
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