Hardware + Content Depth Cooperation ZIVOO and Mango TV Open a New Chapter in OTT Ecology

With the advent of an intelligent era, hardware is the foundation for the existence of technology products, and software and content determine whether the user experience is excellent. Especially for OTT products, after intelligentizing the television and accessing the Internet, what kind of content can be provided has become an important criterion for measuring the merits of a product.

Recently, ZIVOO held the "Mutual Vision ZIVOO Mango TV Deep Strategic Cooperation and OTT Eco Chain Innovation Forum" at Shenzhen 3W Coffee House, a mango TV with the identity of a TV station, a licensee and an Internet video operator. ZIVOO is a powerful combination of building a future smart home life. It faces a large screen in the living room and opens a new chapter in the OTT ecology.


Mango TV Internet TV is one of the first licensees to obtain Internet TV, and it is also one of the seven content + broadcast and control dual license holders in the country. The exclusive content+characteristic resource model promoted by Mango TV is an OTT equipped with Mango TV. The device has content advantages that other products of the same type do not have.

Mango solo broadcast will include Hunan Broadcasting and TV High-quality program resources, and has exclusive footage and non-broadcast versions, etc., and it will simultaneously broadcast and broadcast Hunan TV's hit TV drama Mango TV self-made programs. In terms of featured resources, Mango TV has the latest hit TV series of Hong Kong TVB, the world's largest overseas music and domestic superstars super clear MV, concerts, Huayi Brothers cinema lineup, South Korea KBS, MBC mass classic and hit variety and TV series, Hollywood shocked.

In addition, Mango LIVESHOW broadcast live concerts, concerts, music festivals and other artistic and cultural activities through the Internet. It first opened the industry to create interactive interactive content brands, and opened up a comprehensive flow of experience for convenient payment, ultra-clear video and real-time interaction. , For the user to bring the most complete video entertainment services.

ZIVOO's deep cooperation with Mango TV means that ZIVOO users can get the highest quality, rapid and accurate content push, and Mango TV will also be launched with ZIVOO through online channels and communities such as JD.com and Tmall. In-depth marketing, the joint promotion of exclusive resources such as stars and trumps programs and ZIVOO, to promote brand building.

On June 23, Hunan Satellite TV's first-year second-quarter conference was held at Shanghai Theatre Academy. As a deep partner and a star product in the Mango TV inside family, ZIVOO Qingman received widespread attention from the industry during the event. On the spot, Dawei Dawei, Song Jia and other celebrities interacted with summer fan selection fans and sent Mango TV inside the family product ZIVOO Qingmang Box. This is the first channel resource sharing after the deep strategic cooperation between Mango TV and ZIVOO. Through ZIVOO Qingmang Box, Fans can get first-year program related information and watch this youth program.

At the present stage, the strategic cooperation between Smart+Human TV and the hardware and content of Mango TV from the products and channels to the brand promotion is the first in the OTT industry. The purpose is to make smart home entertainment better serve each family.

ZIVOO smart product ecology gradually improved

As a smart home brand that focuses on providing a high-quality user experience, ZIVOO built the most complete peripheral hardware ecosystem in the OTT industry last year. This year, the entertainment center OTT box and its supporting entertainment peripheral hardware matrix from the living room TV screen Further upgrades are planned to launch smart gateways and smart music products to further build the ZIVOO smart ecosystem.

In recent years, despite the word "ecology" has long been in every corner of the industry, what has changed and brought about? Real users are less noticeable.

ZIVOO believes that ecology is not the ultimate goal, and the essence of ecology is an important means to achieve a smart family life.

ZIVOO has placed the most critical TV screen in family life at the beginning of the brand's product planning. It has successively launched OTT hardware terminals such as "Mango Ice" and "Green Mang", and has participated in investing in the company's karaoke song. In cooperation with brands such as Yunzhi Interactive, they jointly built a smart matrix that includes the contents of four peripheral accessories including Bluetooth handles, somatosensory handles, and wireless microphones, and K songs halls.

With the further deepening of the cooperative relationship with Mango TV, ZIVOO will also exert further efforts on the most extensive video service level of TV screen users. With the OTT product as the core, the TV screen will be the output end, creating converged online video, video games, and family K. Song of a variety of entertainment channels of intelligent family ecology.

On the other hand, ZIVOO is constantly improving and optimizing the product itself.

All along, excellent industrial design has made ZIVOO's OTT devices stand out from the crowd for their excellent visibility. Even for four consecutive years, they have won international design awards and appearance patents. Now, ZIVOO-OS is designed for large-screen applications. Come out, based on android4.2 new interactive system, from the bottom, Launcher, application layer, according to a unified interaction design new build.

Of course, ZIVOO's understanding of the product is not limited to the outside, but it is to dare to break through the innovation of the inherent ideas. In the latest OTT products, ZVIOO changed the previously extremely touchy touchpad control method to a physical button that is easier for users of different ages to start. It also lowered the price of the product again, allowing smart life to enter at a lower threshold. More families.

From personal computers to various types of hand-held mobile smart devices, people’s lifestyle and entertainment related to science and technology will continue to evolve and change with the development of the times. In the future, smart homes and living room entertainment have become a new direction for the development of science and technology. With the big trend.

ZIVOO regards OTT as the key to brand development. It is the most important screen in home life. Following the complete hardware layout, the cooperation with Mango TV also marks that the content ecology of ZIVOO products is about to reach a new height. With the acceleration of the popularity of OTT products, the smart home era with OTT as the core is accelerating.