In the past “618†TV sales battlefield, 4K TV is still hot, and leading TV sales has become the new normal. Under this new normal, 4K TVs have also been replaced with "new clothes", and the product's face value has improved a lot.
Who is the winner
After several years of development, 4K TV has entered a mature stage of normal growth. In this context, the development focus of LCD TVs has gradually shifted from the picture quality to the appearance. From the appearance of curved LCD TVs last year, to the halfway shooting of ultra-thin TVs this year, the development of TV design can be summarized as "contestation between the thin and the thin." Judging from the results of online and offline store surveys, the ultra-thin televisions faced an overwhelming trend in their face value.
In the Ultra HDTV market, there are many brands that launch high-value ultra-high definition TVs. Among them, Sony, Konka, Hisense, Samsung and LG and other manufacturers of new ultra-high-definition television have their own characteristics in the design, high-value bursting.
Price war to technology war
With the increasing popularity of 4K TVs, the advantage of "price wars" among brands is no longer obvious, and after a round of selling, 4K TV sales growth has gradually become flat. The TV industry, like other manufacturing industries, follows the law of "technological innovation - product homogenization - price war - technological innovation", and now the TV market has entered a new round after the price war. Technical Innovation" node.
At present, 4K television has become the mainstream of the market. Despite the application of completely different technical processes, this technology has invariably shifted the focus of future products from the experience to the visual experience, and strives to achieve a breakthrough in the quality of television. In 2015, where 4K TV has been liked and accepted by consumers, the price war in the TV market will not become a major competitive means. The competition in product technology and product experience will become an important indicator to grab the market.
High user activity
The market research institute DisplaySearch predicts that in 2015, the global UHD TV market demand will exceed 30 million units, and in 2016 it will exceed 50 million units. China is driving the growth of the global UHD TV market and is the country with the highest UHD sales.
Ultra HDTV can obtain higher sales in China. In addition to its more sophisticated appearance, 4K TV's entertainment application function has also been broken through, and smart applications in TV have been expanded. In addition to watching TV programs on 4K TVs, users can use it to play games and shop online. If you feel that manual operation of the TV is troublesome, you can also use the voice to operate the TV, perform channel changes, increase or decrease the volume, check the weather, open applications, etc.
Among them, Changhong, TCL, Hisense, Skyworth and Lenovo and other brands launched this year, 4K ultra-high-definition television, not only stylish design, application features are very rich. Some brands have attracted many loyal fans because of their outstanding products. TV users are also very active.
With the development of technology, the wave of 4K TVs is sweeping the world and has gradually become the impetus to promote the industrial upgrading of the entire color TV industry. Related industry sources said that at present, 4K TV does not yet have a standard definition, and 4K TV products launched by Chinese and foreign TV manufacturers are similar. Local companies have a deeper understanding of consumers. In addition, local companies have more advantages in terms of content and services, and business models are more clearly thought out. In the future, domestic TV manufacturers will be the final winners in the 4K TV field.