OLED and HDR fit Skyworth's super lineup to detonate CES2016

The world's largest consumer technology trade fair - CES in the United States in Beijing on January 6 to 9, 2016 in Las Vegas grand prelude. As a global technology industry and consumer electronics trend, domestic and international consumer electronics companies are rushing to the world. In the CES stage in 2016, Chinese companies are more aggressive and the product lineup is more abundant than in previous years. Each one is showing its own “killer level”. "Products, to compete with the world's top technology and products.

During the exhibition, Skyworth Group, chairman of the China OLED Industry Development Alliance, showcased OLED organic TV equipped with HDR technology. At the same time, the Skyworth Smart Home project was the first show at the CES show. It is reported that this is also after Skyworth Group last year after the Berlin IFA Exhibition, again as an integrated home appliances group to participate in the world appliance industry competition, a show Skyworth international, diversified, intelligent brand grace.


Skyworth S9300 TV Lights Global Consumers Home OLED Organic Light

The Skyworth Pavilion is located in Hall 1 of the South Hall, which is twice as large as in previous years. It can be seen that Skyworth considers the CES exhibition in the United States as an opportunity to test the internationalization of the brand and becomes more and more competitive as it participates in global competition. confidence.

This self-confidence stems from Skyworth's focus on products and continuous innovation, so that it can use products, use technology, and use strength to conquer the international market.

Taking the current most popular OLED technology as an example, unlike many TV companies that waited and looked indecisive several years ago, Skyworth, a Chinese color TV company, firmly extended its passion for OLED TVs, fully embraced OLED technology and took the lead in layout, creatively. Integrate resources and actively create conditions for the mass production of OLEDs. In 2015, Skyworth took the lead in mass production of 4K OLED TV S9300 series before the global color TV companies. This time, it appeared in the most prominent position in the Skyworth showroom.


It is well-known that OLED display technology has the property of self-luminescence, adopts a very thin flexible organic material coating and a glass substrate, and these organic materials emit light when current passes through. The OLED TV realizes self-luminescence of pixels and each pixel can independently control the light emission. Therefore, when the OLED TV is completely black, it appears as if the entire TV is turned off. When the OLED TV displays a black object in a black background, the details can also be seen in detail, exhibiting an excellent, deep black field effect.

S9300 series uses 4-color 4K self-illuminating body as the display core to improve the brightness of OLED. It is equipped with the world's top sound craftsman JBL's full range audio combination, the body is thin to 5.21mm, less than 0.001ms ultra-short screen response time, than LCD TVs are 8000 times faster.

This epoch-making and revolutionary display product has opened up the distance from similar products in the market. During the 2015 China Industrial Fair, it won the “Industrial Design Gold Award” together with the Chinese-made large aircraft C919. It can be said that the domestic large aircraft C 919 propped up a new backbone of the Chinese aviation manufacturing industry, and the Skyworth S9300, which uses the self-luminous cutting-edge display technology, has lighted the OLED organic light of global consumer families.

After the S9300's launch of this product, it has achieved great success, setting off waves in the industry and beyond. Just recently Panasonic announced the restart of the OLED project; even Samsung, which had previously decided to give up OLED, reached a patent settlement with LGD, and announced its return to OLED strategy three years later; even Hisense, which has been inconsistent with OLED, was not long ago. At the press conference, there was a 180-degree shift in attitude, threatening to introduce OLED products soon as consumers liked it. All the signs indicate the bright future and future of OLED. Skyworth can be said to be far-sighted and lead the world in this major display of change. As the chairman unit of China OLED Industry Development Alliance, Skyworth has spared no efforts in promoting OLED technology and products in recent years.


Skyworth Aligns OLED and HDR Color TV Technology and Follows

Looking at the iterative process of LED TV display technology, 4K technology improves the clarity. Quantum dots and wide color gamut technology enhance the color. Local Dimming contributes to the contrast. The HDR technology is the only technology that can improve the picture quality of TVs from all three dimensions: brightness, color, and contrast.

The real HDR technology is a technology that uses the HDR core and HDR screen to restore the details of the image without damage. The HDR core supports decoding of HDR sources of 10 bits or more, and the HDR screen has the characteristics of high brightness and brightness partition control technology. The 65G8210 exhibited by Skyworth at CES is equipped with HDR technology, which can provide more dynamic range and image detail, and can better reflect the visual effects in the real environment.


In addition to the 65G8210 products, Skyworth has creatively combined OLED and HDR cutting-edge color TV technologies and launched Skyworth OLED organic TV S9, which has attracted peers to follow suit. S9 up to 800nit brightness, extreme black performance, unlimited contrast, full color gamut display, and 33.71 million limit partitions provide powerful hardware support for HDR displays. It can be said that the combination of the two has achieved complementary advantages.

In this regard, Liu Weizhi, president of Skyworth's color TV business division, stated that OLED is a technology full of imagination and Skyworth will unwaveringly promote it. And HDR, an important technology in the display industry, is bound to become the new display standard. The combination of the two will certainly represent the future development trend of the industry.

GLED・Air Series Shows China "Color" to the World

In this CES exhibition, a matrix of 28 Skyworth GLED/Air series televisions demonstrated to CES and global customers the application level of 4K ultra-high definition television technology in China's color TV industry.

Since the beginning of 2015, GLED・Air series products have always been Skyworth’s flagship image products. It adopts LGD's original 4-color 4K Air screen and adds white pixels, which greatly enhances the brightness and contrast of the screen. The backlight source uses better lamps. Bead material, color saturation greatly improved, the screen performance is more beautiful; embedded D-BEF brightness enhancement film, so that the scattered light concentration, play a role in concentrating, light utilization, thereby enhancing the brightness, so that the details of the dark Clearly, it becomes a TV that is very "excellent" on the market.


GLED・Air's “excellent” also made Skyworth 4K TV more outstanding in the market competition. As of September 30, 2015, Skyworth ranked first in the cumulative sales of 4K ultra-high definition LCD TVs, LCD TVs and all TV sets in the Chinese market. In the past year, the GLED・Air series has changed the consumer concept of ordinary consumers with its high cost performance and superior quality. At present, in China, light and thin has become a major standard for consumers to purchase smart TVs.

Skyworth Smart Home Debuts at CES

As the key direction of Skyworth Group's future development, Skyworth Smart Home Experience Museum was first exhibited at CES, and it displayed onsite the intelligent multi-products developed by Skyworth, such as 8K TVs, refrigerators, washing machines, air conditioners, M105 education plates, and lamps.

As early as last March, Skyworth has gradually implemented the smart home strategy, through the unified Skyworth Group's all industrial companies and third-party hardware vendors and developers, using standardized and standardized hardware and software communication protocols to create a focus on perception and Experience the smart living environment and eventually establish an open benign smart home ecosystem.

As of now, Skyworth Smart Home Platform has already united nine partners to support six major areas and hundreds of smart devices. In the near future, as more partners join in, the smart family life experience will continue to improve.