No eternal friend talks about the game between LeTV and Xiaomi

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In fact, the characteristics of the two brands are obvious. They are all Internet brands without physical factories. LeTV has resources and Xiaomi has systems. However, consumers' choices are obviously more inclined to LeTV. Of course, this is not to say that Xiaomi TV is not good. It's just that Xiaomi's product entry point is obviously problematic. At least on TV products, Xiaomi can't be as strong as a mobile phone. As an internet brand, product positioning and content qualifications are very important. Xiaomi is currently the best example of a videoless music video without a license.


In smart TV market, whether it is LeTV or Xiaomi, they represent the Internet brands. Their sales are far from traditional TV brands. Hisense, TCL and even Skyworth Changhong have maintained their absolute position in China. Internet TV brands are more like the use of additional space to compete for smaller segments of the market, but these markets will face the challenges of traditional Internet products such as Skyworth Cool Open and Changhong. In particular, although traditional TV brands must have a panel factory like TCL/Hua Xing Optronics, at the very least, they have their own manufacturing plants. The experience and channels over the years have ensured the control of product costs. The biggest weakness of Internet brand TV is that there is no production line. Whether it is materials or assembly lines are in the hands of others, the control of costs cannot be compared with traditional brands.

However, the biggest feature of the Internet brand is that the propaganda force is super strong. No matter whether LeTV or Xiaomi has never been short of lace news, it is indeed a news that let the fire of Xiaomi and Letv intensify further. The news recently that LeTV purchased nearly 18% of Coolpad’s shares from nearly 2.2 billion yuan, which makes LeTV the second largest shareholder of Coolpad. Although Coolpad is not a top brand in the domestic mobile phone industry, Coolpad in China does indeed have a large share. In particular, the cooperation with operators in the 4G era made its cheap models very popular, and the big gods in the middle The series also received much attention.


A few days ago, Xiaomi announced that Red Rice 2A had reduced his price by 499. He had already reacted independently from the God of Cool. He immediately responded by reducing the F1 Plus to 399. This diametrical confrontation immediately detonated the unpleasantness of the backlog of millet hearts. After all, the configuration of the Great God F1 Plus is much higher than that of the red rice 2A, and the price is even lower. On the other hand, LeTV had previously launched a super mobile phone. Its appearance and configuration were very good. However, the previously announced costs hardened the dissatisfaction of the supply chain and caused a so-called mass production crisis. However, after LeTV took a stake in Coolpad, Its industry chain will change greatly. Although the joint view of LeTV and Coolpad is not a strong alliance, it is still very worthwhile. However, since 360 ​​and Cool Company’s company Qikuo have already completed the business acquisition of the independent brand Great God Mobile, For 360 boss Zhou Hong t's, it must not be too comfortable, after all, Coolpad has established a new company with a joint venture with 360, and the other side is himself with LeTV. However, the possibility of a joint move by the three is also not lost. After all, their enemies are the same.


The IT industry has no eternal enemies nor permanent friends. NVIDIA, which had been cooperating with AMD in the past, will be defeated by today's enemies. There is nothing impossible in the industry. Of course, there is no need to worry about consumers. As the saying goes, there is competition for development.

PS: Thanks to LeTV for lowering the TV price, thanks to Miller for lowering the price of the mobile phone~