Recently, Professor Zhong Pengrong, a famous economist in China, also visited the scene and paid attention to the bright economy of the lighting industry. On the same day, Professor Zhong and Wang Ming, the general manager of Huatai Lighting, gave a wonderful speech to all the guests at the “China Real-World Winning Summit Forum and the Inaugural Meeting of Huatai Business School†held by Guomao Hotel.
Wang Min: Fighting for a dream, learning and improving competitiveness
Wang Min, general manager of Huatai Lighting, the leader of the new generation of Wenzhou lamp dealers, advocates “speed impact scaleâ€, brand and sales simultaneously, and bring conference marketing to the fullest. In the short year of 2005, he quickly completed the construction of the marketing team, and the company's products won the title of “National Exemption from Inspectionâ€. In 2007, he put forward the idea of ​​“innovative marketing + speed winâ€, and created high-profile events such as “People's Assembly Hall Electrician Press Conferenceâ€, “Hundred Stores Opening, Thousand Shops Congratulationsâ€. With the least resources, Huatai Lighting has gained a reputation and sales volume has doubled, which has established a monument for the development of small and medium-sized enterprises in the lighting industry.
How did Huatai Lighting develop from a glass workshop to the leading brand of home lighting with 1,500 stores in the national end market today? From the regional distributor conference of Huatai Lighting to the press conference of the People's Congress of Beijing People's Congress, from the top 100 dealer conference to the “China Real War Winning Forumâ€, how does Huatai Lighting harvest conference marketing and write event marketing cases? ?
From a deliveryman who stepped on a tricycle to the glass in the streets of the ancient town, to the rising spirit of young entrepreneurs in the industry today, Wang Min admits that the main factor of his success is that he has Wenzhou people working diligently. Oh, not afraid of hardship, and the spirit of innovation. Because there is a dream, because I want to do a career and lead a group of people with lofty aspirations to the road to the prosperity of the brand, he is not afraid of hardships, hard work, learning to enhance their own and team competitiveness. Talking about the wonderful marketing process of Huatai Lighting. Wang Min said that a country's prosperity is closely related to its strong brands; the strength of a company must enhance the competitiveness of each individual; those who want to have a future must dare to invest in the future, and the best way to invest in the future is through learning Enhance the competitiveness of each individual.
Zhong Pengrong: Strategic confusion to crack small and medium enterprises
Zhong Pengrong, Director of Beijing Vision Consulting Center, Chairman of Beijing Oriental Vision Education Development Co., Ltd., concurrently as a professor at Northwest University, Central University of Finance and Economics, Zhongnan University of Finance and Economics, and concurrently as Yuxing Electronics, Huali Holdings, Luobo, Wuhan He is an independent director of five listed companies, including the economic advisors of more than 20 large enterprises and local governments such as Sanjiu Group and Maotai Distillery. At the beginning of 1988, he was transferred to Beijing by the central leadership and participated in the research work on the wage and price reform program organized by the Central Secretariat. He is a core member of the State Council think tank. In 1993, he founded the Beijing Vision Consulting Information Center, and together with Fan Gang, Wei Jie and Liu Wei, called the economics “four less in Beijingâ€.
The development of an enterprise is like a “over-the-counterâ€. Every time it steps up, it will encounter a bottleneck. If it breaks through the bottleneck, it will take a big step. The lighting industry is a huge industrial cluster dominated by small and medium-sized enterprises. As operating costs continue to rise, marketing costs are rising, and strong companies are stepping away, market space is becoming narrower. They are full of anxiety and how to meet the future. How to use limited resources to highlight the encirclement?
A point of view, planning cities, passionate academic circles, how do he view the lighting companies that are competing in the Red Sea? Professor Zhong Pengrong, a humorous and economist at the conference, gave a lot of wonderful stories in the conference to dispel the fog of competition and solve strategic confusion. Professor Zhong’s point of view is that the bottleneck in the lighting industry is low barriers to entry, many competitors, and low added value. We must break through the bottlenecks of industry and system!
To this end, Professor Zhong Pengrong, who has in-depth research on Zheshang, made a brilliant exposition of "Wenzhou's wealth is not speculated" in the special speech of "Broken Sentences". Professor Zhong said: "In the past 30 years, three words have been closely linked with Wenzhou people, namely, "capital", "fake" and "speculation." Since Comrade Deng Xiaoping’s speech in the south, the issue of "capital" seems to have arisen. Has been resolved; Wenzhou in the 80s and even the early 90s, there are indeed a lot of fakes, some industries even started through fraud, but with the completion of the original accumulation and the rise of brand awareness, Wenzhou goods is no longer synonymous with counterfeiting, and It is synonymous with fine products and famous products. A large number of national famous brands and even international famous brands are gradually formed in Wenzhou. In recent years, when the media talks about Wenzhou, there is often a word of “speculationâ€, such as “Wenzhou Real Estate Group†and “Wenzhou Coal Groupâ€. The reason why the Wenzhou people are closely linked with the word "fried" is because some Wenzhou people have started their "speculation" career and quickly accumulated wealth through "speculation." But these all indicate more than 20 years. Come, Wenzhou people mainly through the industrial management, that is, through the actual creation of leather shoes, making a lighter, through the 'daytime as the boss, sleep at night,' through the 'walking thousands of mountains Water, saying a thousand words, trying every possible way, has gone through thousands of hardships, and created a huge amount of wealth. In the case of China’s stock market, the most popular stock market in China, there are so many stocks in Wenzhou. Qianren, almost no stocks, Wenzhou's stock trading volume is the lowest in Zhejiang. In the case that so many companies across the country have ran on the market, a Wenzhou company with 100,000 companies, no private enterprise listed. For a long time, Wenzhou There is only one listed company and it is a state-owned enterprise. It can be seen that the wealth of Wenzhou is created, not fired, it is made by the industry, and it is made by the cattle."
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