In the 255 issue of this newspaper, we compared the commercial enterprises in the Pearl River Delta and the Yangtze River Delta, and the impact in the industry is quite large. Lighting companies in the Yangtze River Delta have always been known for their power in light source appliances. The internal management of enterprises is relatively advanced and the technology level is relatively high-end, which gives them rapid access to capital in other fields. In the past few years, the lighting companies in the Yangtze River Delta have begun to develop their domestic commercial lighting market. However, through market research, we found that except for the performance of individual companies in the market, the performance of most enterprises in the market is very dull. What is the reason for the commercial photos in the Yangtze River Delta to be in such a position in the market? Is the company not paying enough attention, or is the product's credibility in the market too low?
Hunan: Market share is far behind the Pearl River Delta business photos
In Changsha, the capital city of Hunan Province, the commercial lighting brand in the Yangtze River Delta region is obviously behind the Pearl River Delta region. From the point of view of the number of brands, only Dongpu Electric is regarded as a professional commercial lighting brand in the Yangtze River Delta region. Others such as Shanghai Jinsanyuan, Shanghai Huchen, Shanghai Teyoushi, Jiangsu Shifu, etc., although there are commercial lighting products, The strength in the market is weak. From the image display, only Dongpu Electric has adopted the store model, and the others are the display methods of the store. Since enterprises in the Yangtze River Delta region focus on light sources and electrical appliances, commercial lighting is often only an add-on product of enterprises. Therefore, in the field of commercial lighting, the influence and market share of enterprises and brands in the Yangtze River Delta are at a relatively low level. In 2006, Dongpu Electric Changsha Store was established. In 2007, Teyoushi Lighting Hunan agent settled in Lushan Qiren Lighting. Together with Jinsanyuan Lighting, the commercial lighting brands in the Yangtze River Delta region were mainly based on engineering channels. auxiliary. Yuan Li'an, general manager of the local merchant Dongpu Electric Store, believes that the production strength and technical capabilities of enterprises in the Yangtze River Delta region are very strong, but they pay more attention to export sales, and the domestic market sales are not ideal. And few companies in the Yangtze River Delta region use commercial lighting as their main direction. However, given the strength of the Yangtze River Delta enterprises, once they attach importance to and strengthen the promotion of commercial lighting products, the lighting industry will surely set off a wave of commercial lighting in the Yangtze River Delta.
The author believes that although the commercial lighting in the Yangtze River Delta region lags far behind the Pearl River Delta region, it has great potential. Moreover, in the core component of the luminaire - the light source electrical part, the Yangtze River Delta region has a great advantage, coupled with the strong manufacturing capacity of the Yangtze River Delta region, if it can improve the marketing level of the enterprise, strengthen the brand promotion of the enterprise, cut into the commercial lighting field. Enterprises in the Yangtze River Delta region can do a great job.
Shanxi: Dongpu Taiyuan leads the long triangle business photo
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