Business perspective
Marketization can stimulate the potential of the Fair
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Zhongshan Huayi Lighting Group General Manager District Jinbiao
Lights Exhibition (Zhongshan) Co., Ltd. must be market-oriented, in order to release unlimited potential in accordance with market-oriented operations, in order to participate in more market competition, and then can be free from rigid mechanisms. Market-oriented operation can undertake more industry exhibitions, and can expand the market to the clustering industry in the surrounding areas, not necessarily only in the lighting industry, such as some hardware industries in Xiaolan.
As for the construction of a professional pavilion that meets international standards, I don't think there is a need to repeat investment. The exhibition in Guzhen is only an exhibition facing the lighting industry, and its expandability is restricted by industrial clusters.
Overseas expansion must develop promotion programs, such as professional exhibition websites, establish network communication platforms, launch online search and other advertising modes, produce professional publications to specifically report on exhibitions, and even market promotion, patrol overseas key market promotion activities, special promotion exhibitions Service, etc.
To build a professional service team, we must fix the professional platform of the exhibition, improve the organizational structure, and promote the team building according to the requirements of the professional exhibition company. We can more exchange and cooperation with famous exhibition companies at home and abroad, and introduce professional and well-known operation companies. Co-organize the exhibition and learn the international advanced experience through cooperation to enhance the comprehensive ability of the exhibition team. Relative to foreign countries, the development of China's exhibition industry is late, and the level of industrial development is low. Foreign cooperation can not only attract foreign customers, but also enhance the level of international exhibitions.
Marketization is the development trend
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Su Zhuohua, Managing Director of Oriental Lighting
Marketization is the law of the economy, and only then will the intensity of the potential increase. I personally hope that the ancient town can build an international pavilion. The key is to see if the government's funds can bear it. In terms of the expansion of overseas markets, it is necessary to invest a certain amount of funds in publicity, such as cooperating with well-known foreign media organizations to promote the lights. However, the internals cannot be relaxed, including the quality control and improvement of the product quality, and the further improvement of the management system, further shaping the external image of the lights. At the same time, we must closely observe the needs of foreign companies for products, develop the products they need, and provide after-sales services. As a company, we also have an unshirkable responsibility for the construction of the Fair. The key to the creation of a professional team is to do a good job in training, including personal qualities, mastery of lighting expertise, and ability to communicate in spoken English, in order to make the Guzhen Light Fair go further.
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Marketization can stimulate the potential of the Fair
Zhongshan Huayi Lighting Group General Manager District Jinbiao
Lights Exhibition (Zhongshan) Co., Ltd. must be market-oriented, in order to release unlimited potential in accordance with market-oriented operations, in order to participate in more market competition, and then can be free from rigid mechanisms. Market-oriented operation can undertake more industry exhibitions, and can expand the market to the clustering industry in the surrounding areas, not necessarily only in the lighting industry, such as some hardware industries in Xiaolan.
As for the construction of a professional pavilion that meets international standards, I don't think there is a need to repeat investment. The exhibition in Guzhen is only an exhibition facing the lighting industry, and its expandability is restricted by industrial clusters.
Overseas expansion must develop promotion programs, such as professional exhibition websites, establish network communication platforms, launch online search and other advertising modes, produce professional publications to specifically report on exhibitions, and even market promotion, patrol overseas key market promotion activities, special promotion exhibitions Service, etc.
To build a professional service team, we must fix the professional platform of the exhibition, improve the organizational structure, and promote the team building according to the requirements of the professional exhibition company. We can more exchange and cooperation with famous exhibition companies at home and abroad, and introduce professional and well-known operation companies. Co-organize the exhibition and learn the international advanced experience through cooperation to enhance the comprehensive ability of the exhibition team. Relative to foreign countries, the development of China's exhibition industry is late, and the level of industrial development is low. Foreign cooperation can not only attract foreign customers, but also enhance the level of international exhibitions.
Marketization is the development trend
Su Zhuohua, Managing Director of Oriental Lighting
Marketization is the law of the economy, and only then will the intensity of the potential increase. I personally hope that the ancient town can build an international pavilion. The key is to see if the government's funds can bear it. In terms of the expansion of overseas markets, it is necessary to invest a certain amount of funds in publicity, such as cooperating with well-known foreign media organizations to promote the lights. However, the internals cannot be relaxed, including the quality control and improvement of the product quality, and the further improvement of the management system, further shaping the external image of the lights. At the same time, we must closely observe the needs of foreign companies for products, develop the products they need, and provide after-sales services. As a company, we also have an unshirkable responsibility for the construction of the Fair. The key to the creation of a professional team is to do a good job in training, including personal qualities, mastery of lighting expertise, and ability to communicate in spoken English, in order to make the Guzhen Light Fair go further.
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