Henan province's public brands compete in the Central Plains Philips, laughing and arrogant. There are 17 cities in the province, and there are more than 580 merchants in the city (except Zhengzhou). Among them, the largest number of merchants is Luoyang, with 131. The reasons for the largest number of merchants are: (1) Luoyang's economic development is the second largest city in Henan, and the per capita consumption level is high; (2) Luoyang's urban industrialization and urbanization process are fast. It has promoted the rapid development of real estate; (3) Luoyang District has obvious geographical advantages and has the ability to radiate Shanxi and Shaanxi; (4) Luoyang professional lighting market is mature, creating a good business environment for merchants.
There are 21 large stores in Luoyang, ranking first in prefecture-level cities. The typical big stores include Aijia Lighting, Gorgeous Lighting, and Huangjia Lighting. These stores are luxuriously decorated and comparable to some hardcover shops in the capital city. The main reasons for the large number of large stores in the region are: large market capacity, intensified brand competition; obvious urban location advantages and strong radiation capabilities.
Henan is located in the Central Plains, which is a place where businesses are competing. This is not only reflected in the provincial capital Zhengzhou, but also in the prefecture-level market. The performance of Philips in the prefecture-level cities of Henan can only be described as a unique show, and almost every prefecture-level city has the shadow of Philips. NVC and Opp also performed well. From the point of view of network coverage, the two are comparable to Philips. It is only in the bidding of large-scale engineering projects that it is difficult to shake Philips' status. In addition, there are three heroes in the performance: Aurora, Jiamei, Qianli, Dafeng and so on. All in all, it is no exaggeration to use the competition to describe the competitive landscape of the Henan prefecture-level market.
Judging from the performance of various categories, in the Henan prefecture market, the performance of high-end traditional lanterns is very impressive. Among them, Hilina and Huayi are the most eye-catching, while the performance of mid-to-high-end modern lamps is quite low, except for Qilang. There are few other brands outside of Terri, Avon Kale, Westminster and Puglia that appear in the Henan prefecture market, which may have a lot to do with the consumption preferences of local consumers in Henan.
Henan's professional market is very developed, Luoyang, Jiyuan, Jiaozuo, Xinxiang, Anyang, Fuyang, Xinyang, Luohe, Kaifeng, Zhumadian and Zhoukou have professional lighting
The professional lighting market is intensive, and there are many brands in the market. The competition in Henan's prefecture-level market is fierce. Therefore, merchants are more active in capturing information. In addition to obtaining information through the “Guzhen Lighting†newspaper, Zhengzhou agents and factory salesmen, They also often participate in some industry exhibitions, such as the Guzhen Light Fair and Guangzhou Guangya Exhibition. Due to the comprehensive information, coupled with geographical and transportation advantages, they have a lot of purchase channels. In addition to the purchase from Zhengzhou, they also go to ancient towns, Changzhou, Shanxi, Anhui, Hubei, Anhui, Northern Jiangsu and Zhejiang. In stock.
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