According to the statistics of the World Trade Organization's International Trade Center, the global lighting industry's exports in 2006 exceeded $16 billion, and it has double-digit growth every year. Even more striking is the performance of Chinese companies. In recent years, due to the continuous improvement of product quality, the price advantage has been further highlighted, and China's lighting exports have shown steady growth. The export volume of Chinese companies has increased dramatically from US$2.11 billion in 2000 to US$6 billion in 2006, with an average annual growth rate of over 20%, almost double the world average annual growth rate. China's lighting exports account for 90% of the total lighting exports in Asia, accounting for 30% of the world's lighting exports, the country with the most export lighting, China has become the world's most important lighting manufacturing base.
China’s lighting companies have achieved such impressive results in the international arena. What are the secrets? How do foreigners view China's lighting products? What kind of problems will be hidden behind the aura of the lantern? With curiosity, the reporter walked into China's lamp capital - Zhongshan Guzhen.
Foreign business: the issue of integrity needs to be solved
On the shuttle bus to the ancient town, the reporter met the Jordanian businessman Ahammer who went to the ancient town to purchase. Ahammer is a Jordanian wholesaler of lighting products sold to Jordan and Palestine. He has been lighting fixtures in East Asia for 12 years and has married Taiwanese wives. Seven years ago, he first entered mainland China, and since then he has become his main stronghold.
When the reporter asked him what was the biggest problem he had in doing business in China, he said in his first sentence: "99% of Chinese companies are deceiving 1
The reporter was shocked. What is the solution? Ahamer opened his voice and poured a bitter water on the reporter. Every time he orders products in mainland China, he can only go to the store to sneak up on the online trading platform such as Alibaba. He doesn't dare to use it, because the lamps on the photos will be far from the goods actually received.
Every time he receives the goods, he will definitely come to the factory to inspect the goods. Otherwise, the goods received will definitely be very different from the sample. Sometimes, if the order quantity is large, he will have to live here for a few days, and a batch of goods will be finished.
Ahammer’s most painful experience was that he had settled a deposit with a company a few years ago, and the company disappeared in a few days. He said that there is no media in China specifically targeting their foreign businesses, and the government does not have a special service organization. There is no complaint, and the losses can only be borne by themselves.
Not only the boss will lie, even the workers are liar! Sometimes workers don't strictly follow the standard, some parts make mistakes, and the products are not in the right version. They will tell their boss that this is the customer's request. Ahammer also admitted that the situation has improved in recent years.
Chinese product styles and prices have advantages
In the Jordan lighting market, 70% are Chinese products. The lanterns operated by Ahammer have many styles of Chinese products. Every time he purchases, he follows the principle of small amount of money. Each lamp is only purchased a few, and it is easy to sell.
The price of lamps in mainland China is also very affordable. Even in the current situation of the RMB exchange rate, similar products will be 20% to 30% lower than the surrounding areas, which is very suitable for the consumption level of Jordan. This is why Aham regards China as the main purchasing base.
However, the quality of China's lamps is not very good, and the after-sales service is not satisfactory. After delivery, the manufacturer will not bear any responsibility. If the accessories are broken, they will not be able to provide any customers after the lamps are sold. After sales service. Before coming to mainland China, Aham mainly purchased lighting products from Taiwan. He said that Taiwanese companies are far-sighted and have good after-sales service. If the accessories are damaged, if the accessories are broken, Taiwanese companies will send new accessories to Jordan without charge.
In addition, the workers of Chinese lighting companies are very mobile, directly reflected in the quality of the products: the same lighting factory, the quality of the products produced at different times is very different; sometimes even the same product, the quality produced by different workers huge difference.
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