How Lamps Companies Make a Good Last Year

From the close of the year, many people are worried that the price of lamps will be bought before the year. For brand lighting companies, this is the final stroke of the year. The rest of the time is their sprint. So how can a lighting brand company make this year's "last stop"?

First, lighting companies need to work hard on the price. Consumers have become accustomed to a variety of business promotions, ordinary price promotions can not attract their attention. Many businesses have reported high prices and discounted them on the basis of imaginary high prices. This has not only brought bad market morale, but also has given consumers a distrustful attitude. Therefore, lighting companies that are preparing to do year-end promotions must have solid discounts to allow consumers to see their sincerity.

Double 12 just passed, the end of the year, the major shopping malls in the dynamic nature is the end of shopping. In the wave of promotions in mid-December, some people earned a lot of money, of course, some were empty-handed. However, Christmas Day and New Year's Day are in sight. As the year-end battle, lighting companies will have to do more work on prices, so that consumers can get real benefits, and the companies themselves can use this promotion to establish themselves well. The corporate image of the company occupies more market share.

Second, lighting companies to diversify the promotion of light depends on the discount, price reduction as a promotional tool is not enough. A single promotion will cause consumers to be bored and reduce the effectiveness of publicity. Lighting companies need to innovate promotion methods according to their own conditions. For example, some lighting companies will launch new products at the end of the year's shopping peak to attract consumers' attention. In addition to these in-store promotions, lighting dealers can also organize some off-site promotions and set up targeted promotions. With some peculiar and attractive methods to display in places where people are relatively concentrated, send coupons and gifts on the spot, and take the opportunity to publicize the promotion activities in the store. This type of in-store and out-of-store promotions is based on the sales volume of previous years. The effect is also good.

Third, lighting companies must monitor the implementation of the implementation of the end of the year to determine the type of promotional programs and activities, you can carry out the year-end promotions? In fact, this is completely inadequate. The ultimate success of the year-end promotion lies in implementation. Many lighting companies have developed detailed promotion methods and then found that the results were not satisfactory when they visited the store. Some dealers will be unhappy because of one year's sales, and they are willing to reduce their sales efforts by cutting down on promotional efforts, cutting off promotional items donated by the company, and selling them together when they are sold in the coming year. In this way, the company paid the money again and did not receive any gains. Therefore, lighting companies should pay attention to the implementation of distributors when implementing promotion activities, and need proper supervision and reward and punishment mechanisms for agents.